• Oversaw operations for 11 retail stores across Edmonton and Northern Alberta, enhancing overall sales performance and cost management.• Coached and mentored Store Managers, fostering a culture of open communication and continuous improvement, resulting in three managers winning Top Performers Awards.• Organized external sales events to expand market presence, driving sales growth beyond traditional retail channels.• Developed job aids and conducted weekly conference calls to align team objectives and strategies.• Collaborated with Store Managers to identify and achieve individual career goals, promoting professional development.

• Analyzed competitive sales trends to devise strategies for capturing market opportunities, resulting in consistent year-over-year increases in small business activations.• Partnered with regional managers and team leads to implement effective sales and coaching plans across the region.• Created comprehensive training materials for small business initiatives, establishing a foundational blueprint adopted across Canada with 11 team leads.• Trained and supported 20 corporate stores in Northern Alberta/Saskatchewan on small business strategies, enhancing their sales capabilities.

Store Manager (2007-2010 & 2012-2013)• Managed high-traffic stores in Kingsway Garden Mall and West Edmonton Mall, resolving complex customer issues with diplomacy and tact.• Implemented sales standards that transformed a struggling store into a top performer in its tier.• Developed and executed local marketing programs, driving incremental sales growth.• Mentored a sales team of 8, focusing on skill development and performance optimization.

Territory Sales Manager (2010-2011)• Responsible for providing in depth training on Bell products to 24 Source stores in Northern Alberta in order to improve their sales results and meet sales targets resulting in the region meeting 100% of sales targets• Regularly visited stores to train store managers and staff by provide updated information Bell mobility and Bell satellite products• Optimized customer fulfilment while promoting the Bell brand and products• Strengthened sales team via key hires/dismissals• Actively researched new products and strategies by competitors to ensure that there were always counter strategies so that the Bell brand was never at a disadvantage• Analyzed sales revenues/targets and made course corrections to keep stores on track• In depth understanding of the retail market and communications industry

Met and exceeded the retail sales targets at the Kingsway Store and West Edmonton Mall Participated in a specialized group, tasked with increasing sales in the BellTV portfolio for the regionEnsured store was maintained consistently with standard marketing practicesProvided extensive product knowledge and sales support to clients to service their needsProvided team with updates on current policies and proceduresCollected weekly revenue data from various sites for Management’s review Continually met and exceeded sales quotasMerchandized and ran the operational side of salesReceived Star of the Month 3 times for achieving the Mystery Shop Score of 110% for sales and service excellence