Due to the launching of TOM FORD BEAUTY TMALL official flagship store, I transferred from MAC brand to TFB (the general manager of both brands is the same person) to support the launch and brand development.As a member of the only overseas branch of TFB global creative design team (NYC), my job is primary focus on the 360° online and offline creative development and implementation o. I am responsible for the 2D design guidelines of all China projects, including the Cropping Grids and Design Guideline; I am responsible for the visual experience of all TMALL assets, including web design, livestream, content, video, media banner, gifting box, card and any related supporting creative assets; Responsible for the visual experience of social media platforms, including the visual content and design of WeChat, WeiBo, RedBook, DouYin and other social platforms; Responsible for supporting the retailer.com project of the brand sales team, including the visual asset needs of online sales platforms like MiaoStreet; I also support the visual asset requirements of the brand training team, including the development of graphic and video assets; In addition, I also led VM designer to provide support for offline brand assets, including visual display, light box image, outdoor advertising, brand event, etc.. It is also one of my jobs to support the frequent brand offline events including the development of graphic and video assets.I work closely with the global design team in NYC, and the China brand team, EL China Design Center, EL Online, Taobao partners, and a number of agencies. I direct report to China Creative Director, no dotted reporting line.

As a member of the only overseas branch of M∙A∙C global creative design team (NYC), my job is primary focus on the creative development and implementation of all TMALL projects. I responsible for the look-and-feel of all TMALL assets including web design, content, video, media banner any related supporting creative assets. Additionally, I support and drive the graphic content and design on all TMALL related social platforms including WeChat and Weibo.I work closely with M∙A∙C global creative design team in NYC and also China brand team, EL China Design Center, EL Online, Taobao partners, and a number of agencies. I direct reporting to senior production designer in SH and executive director in NYC, dotted line reporting to brand general manager of M∙A∙C China.

The company is YOOX NET-A-PORTER GROUP China branch, which is listed in Italy, and I’m the web graphic designer China. Through long-term cooperation and exchanges with outstanding foreign designers, I absorbed rich western design culture and ideas, that made my understanding of design became more profound. Now I’m in charge of the whole web graphic design work for YOOX NET-A-PORTER GROUP's YOOX.COM Chinese online store, and responsible for design and manufacture work of branding printed matter. During my work I also served for social media content marketing.

I was in the communication department of Rolex (Shanghai) as a graphic designer, I was in charge of Rolex and Tudor’s duratran and vinyl layout design and maintenance work for all the shops in mainland China, I was also responsible for the graphic design of brand promotion activities, roadshow activities and the brands brochures.Job description: Maintain brand image through the perfect implementation of corporate design guidelines. Implement company visual guideline through the creation and execution of printed materials, duratrans, outdoor advertisement and other layout. Coordinate with vendor to ensure a qualitative output and installation. Liaise with various internal departments for logistic and administrative process. In addition to the design work, I was also responsible for printed material monthly payment, as well as the signing of the contract with the new vendor. I was communicate with the various departments within the company, vendor and distributors outside the company. The object of my report was Department Supervisor (mainland) and company executives (Geneva, Hongkong).

I worked in this company for many years, experienced the start of the company's development, restructuring, business development and the steady development of the various stages. As an older employee，I was involved in many reorganization plans and operational processes, I helped the company to improve the efficiency of the staff, and increase the revenue.I used to be the responsible person of the company's commercial design department, leading a team of five designers to carry out all design business. After me and the team's long-term efforts, the company became the perennial design service provider of the Bank of Ningbo in 2009, and this helped the public relations department of the company signed the business contract of network public relations with the Bank of Ningbo. Bank of Ningbo has now become the most important client. In my daily work, I designed and maintained the brand image independently, such as VI system, websites, printed matter, etc; I was responsible for many business, such as website projects, annual reports and book design for listed companies, GUI design of multimedia products for the major portals; also I need to maintain good relations with client, coordinate with vendor to ensure a high quality output, manage my team working orderly and efficient, coordinate with internal departments. The object of my report was the CEO.