David Goggin Email & Phone Number

Columbus, IN

• Leader for several projects in support of the North American sales organization
• Execution of successful 100th Anniversary Customer event, hosting top customers to show our appreciation for their business and to celebrate our Centennial anniversary.
• Guiding a small team to create and implement the 2020 Sales incentive program for employees and Cummins Dealer sales team.

Columbus, IN

• Execute all aspects of the promotion of Cummins diesel engines for markets including Pickup Trucks, Recreational and Commercial Marine, and Emergency Vehicles.
• Lead and develop marketing communications teams, ensuring collaboration with business leaders on the creation and execution of integrated marketing plans.
• Exceed business team goals by executing annual integrated marketing plans that included print and digital advertising, promotional videos, press releases, and web site content, increasing trade show visibility and.
• Cultivate automotive media relationships to promote our current products as well as plan and implement formal press events to announce new product launches.
• Selected to lead history team in the organization, restoration, and presentation of Cummins historical artifacts including management of the Cummins archive and Restoration Center. Provided materials for the companies.

Columbus, IN

• Facilitated soft skills and product knowledge training in the Engine Business sales organization for both on-highway and off-highway markets across a broad product range.
• Developed curriculum to strengthen employees’ presentation skills and confidence. Personally delivered presentation training to over 400 employees in small group settings that included personal coaching and hundreds of.
• Created and delivered both instructor-led and on-line product training to equip the sales team with more in-depth feature and benefits knowledge.
• Lead semi-annual, four day, New to Sales and Marketing functional onboarding sessions covering all Cummins Markets, Products, and Marketing processes that someone in Sales and marketing roles might encounter.

Columbus, IN

Lead project teams using six sigma methodology to analyze and improve marketing and business processes. Completed six projects in Engine Business unit including analysis of ISX Heavy Haul business, OEM Calibration Integration and improved creation and deployment of sales training for Cummins North American Engine Business.

Columbus, IN

Managed multiple mid-range products sold into construction and agricultural markets. · Served as the key liaison between customers and new product development team to develop requirements and launch plans, including production forecast, pricing, sales, and marketing materials. · Consulted with OEMs to integrate new products into their equipment designs and.

Columbus, IN

Provided support for three construction OEM’s including installation and testing for new applications, product quality analysis and general sales support.

Charleston, South Carolina Area

I was involved in three different small wholly-owned businesses for Cummins with primary responsibilities as manufacturing or electrical controls engineering. In addition to my engineering responsibilities, I contributed to most facets of the company, including business planning, employee supervision, quality, and sales.