You’re in business, and you know that getting your name out there is key to getting more business – as well as reminding your clients why they hired you in the first place. How, then, do you get your name out there?Obviously, social media is increasingly important. But one aspect of it is too often overlooked: Getting written up in The Wall Street Journal, The New York Times and in trade publications that are read by your prospects will provide priceless credibility for you – and it will help your social media outreach, since such articles will increase your search engine visibility and provide additional trustworthiness for you. Most importantly, media coverage reaching your prospects often results in sales. That’s what I do.I specialize primarily in B2B- both commercial and residential real estate, as well as professional services (law, accounting, architecture, engineering and construction). My clients over the years have included 3M, Latham & Watkins, the Empire State Building, AFLAC, Turner Construction, Insperity (formerly known as Administaff), the Durst Organization, Jack Nicklaus, Piper Aircraft and the New York City Health & Hospitals Corp. My primary specialty has been media relations; I have arranged stories in The Wall Street Journal, New York Times, many trade publications and in social media. Much of my success with the media stems from the fact that I am a former journalist who wrote many articles for The New York Times.But I have also had great success for clients with arranging speaking engagements, helping to enter (and win) awards and competitions, providing social media strategic services, arranging events and celebrations, writing as needed, media and interview training, and, in general, assisting with a wide array of marketing services that often augment the marketing capabilities of our clients. And one of the most important things I have done for clients has been to arrange introductions and strategic alliances; in many cases, this has put money in the bank for our clients.
