David Roach is chief strategic projects officer for Flowers Foods. Named to this newly created role in 2022, he is responsible for leading various strategic projects for the company. He most recently served as president of cake operations, responsible for driving operational efficiencies and profitability for the company’s snack business. In his more-than-30-year career at Flowers, he has held numerous sales and leadership positions, including president of the snacking/specialty business unit, senior vice president of organics, vice president of sales and national accounts, vice president of sales and marketing, senior vice president of the Central Region, vice president of sales, and president of the Villa Rica, Ga., and Nashville, Tenn., bakeries.David is an active member of the American Bakers Association where he previously served as chairman of the Executive Leadership Development Committee. He is a past board member of Quality Bakers of America and chairman of its marketing committee, as well as a past member of the Grain Foods Foundation marketing committee. David also served on the board of directors of Dave’s Killer Bread Second Chance Foundation. He holds a bachelor’s degree in business administration with a major in marketing from Georgia Southwestern State University.