David Macgregor

David Macgregor Email and Phone Number

Copywriter, CSAA IG @ CSAA Insurance Group, a AAA Insurer
walnut creek, california, united states
David Macgregor's Location
United States, United States
David Macgregor's Contact Details

David Macgregor work email

David Macgregor personal email

n/a
About David Macgregor

David Macgregor is a Copywriter, CSAA IG at CSAA Insurance Group, a AAA Insurer. He possess expertise in copywriting, creative direction, content generation, email marketing, advertising and 17 more skills. Colleagues describe him as "David joined the Brand & Creative Team at CSAA IG two years ago and immediately added the expert level of copywriting, storytelling, and editorial direction our team had sorely been missing. He works collaboratively and with a consistent eye on the project goals and intended audience. He easily synthesizes complex ideas and communicates them simply and clearly. On top of his creative experience and masterful way with words -- David's sense of humor simply makes work so much more fun. It has been a pure joy working with him over the past few years as we dissected project requests, brainstormed creative approaches, and produced videos and much more. He is a gem and would be a great addition to any creative team." and "I’ve known David for more than 25 years now, both personally and professionally, ever since we both worked in Boston for one of the leading corporate, association and college entertainment and lecture agencies in the country. As I witnessed repeatedly during our collaboration promoting some of the biggest names in the literary, entertainment, business and political arenas, David is a very talented writer, creative director and strategic thinker who knows how to accomplish a client’s business objectives. As I've followed his career through both his brand side and agency side progression, I've seen him repeatedly bring fresh, results producing ideas and executions to solving some of the most difficult-to-treat business challenges. David has a broad range of expertise in a number of industries where he’s done just that. In addition, when the heat is on, David's calm demeanor, confident approach, and sense of humor make getting to the result that much more satisfying. Brand side and agency side marketers looking for keen intellect, fast thinking, and smart executions will do well to work with him."

David Macgregor's Current Company Details
CSAA Insurance Group, a AAA Insurer

Csaa Insurance Group, A Aaa Insurer

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Copywriter, CSAA IG
walnut creek, california, united states
Employees:
4760
David Macgregor Work Experience Details
  • Csaa Insurance Group, A Aaa Insurer
    Copywriter
    Csaa Insurance Group, A Aaa Insurer Feb 2022 - Present
    Walnut Creek, California, United States
    Partner with graphic designers, videographers and other team members to generate marketing communications pieces, developing concepts and writing engaging copy for brand messaging platforms, brochures, videos, emails, print ads, social media ads and more.
  • Macgregor Creative
    Senior Copywriter
    Macgregor Creative Apr 2017 - Feb 2022
    Portsmouth, Nh
    Served as copywriter for several agencies and their clients, predominantly in the financial services, healthcare and technology arenas. Work included content (white papers, blogs, articles, etc.), advertising (concept and copy for print, digital, radio, tv), brand messaging development and direct mail and email campaigns.
  • Iapp - International Association Of Privacy Professionals
    Managing Marketing Editor/Lead Copywriter
    Iapp - International Association Of Privacy Professionals Dec 2015 - Apr 2017
    Portsmouth, Nh
    Provided editorial direction and created compelling copy for all marketing communications, including messaging campaigns that drove response and measurable results. Managed in-house and freelance writers, including hiring, training, performance management, coaching and professional development. Provided editorial direction for all marketing communications, including brochures, member communications, sales toolkits, website, etc.
  • Aloft Group, Inc. (Now Brandigo)
    Creative/Content Director
    Aloft Group, Inc. (Now Brandigo) Feb 2008 - Dec 2015
    Newburyport, Massachusetts, United States
    Responsible for the creative concepts, messaging strategy, copy and content development for all client and agency communications, both traditional and online. Oversaw team of in-house and external creatives. Played a key role in brand strategy and marketing execution, ensuring that all creative was on target and adhered to defined strategy. Regularly met with clients to brainstorm, strategize and present messaging and campaign creative. Clients included Beacon Partners Healthcare Consultants, Fujifilm Medical, Schneider Electric, Nuance Communications, The New England Journal of Medicine (NEJM), The Journal of Bone & Joint Surgery (JBJS), ADP, Thomson Reuters and The North Face.
  • Infor Global Solutions
    Creative Services Manager
    Infor Global Solutions Nov 2001 - Nov 2007
    Hampton, New Hampshire, United States
    Managed creative department in the execution of all company lead-generation activities. Responsible for corporate messaging strategies, creative direction, campaign concepts and copywriting. Developed multiple direct mail and email campaigns, as well as digital/online initiatives for Infor’s North American business units. Managed design and web team as well as numerous external vendors, directly guiding each project from conception to completion.
  • Macgregor Creative
    Macgregor Creative
    Macgregor Creative Nov 2001 - Dec 2004
    Portsmouth, New Hampshire
    Provided creative direction/copywriting services to clients and agencies on a contract basis. Clients included: Bose Corporation, Phillips Exeter Academy, Segue Software, kSARIA Corporation, 3Comm, Arrow Direct and CPS Direct.
  • Cps Direct
    Sr. Copywriter
    Cps Direct Sep 1998 - Nov 2001
    Massachusetts
    Responsible for campaign concepts and copywriting for clients in the retail, high-tech and banking industries. Clients included: 3Com, BJ’s Wholesale Club, Hyperion and The Home Service Store. Regularly participated in client meetings, outlining creative strategies and presenting creative work
  • Thermo Electron Corporation
    Sr. Communications Specialist
    Thermo Electron Corporation Sep 1995 - Sep 1998
    Waltham, Massachusetts
    Served as a writer and project manager for all shareholder communications for four of Thermo Electron’s public subsidiaries, including Thermo Instrument Systems, then the world’s largest scientific instrumentation company. Responsibilities included the strategy and writing of an array of shareholder materials, including annual reports, audiovisual presentations and the four companies’ shareholder-related press materials. Worked closely with each subsidiary CEO to identify communications goals and execute strategies. Managed team of internal and freelance art directors and designers.
  • The Home For Little Wanderers
    Advertising/Publications Manager
    The Home For Little Wanderers Jul 1992 - Sep 1995
    Boston, Massachusetts, United States
    Responsible for the writing, design and production of all marketing communications initiatives for this 13-program, nonprofit agency. Also developed and implemented marketing strategies and played a key role in all fundraising activities. Served as creative director on a video documentary profiling The Home, which received a first place award at The New England Direct Marketing Awards for Creative Excellence.
  • Lordly & Dame,  Inc.
    Copywriter
    Lordly & Dame, Inc. Jan 1989 - Jul 1992
    Boston, Massachusetts, United States
    Wrote and designed all promotional material for renowned lecture and entertainment agency, including company catalogue of professional speakers and entertainers, client promotional flyers and an array of marketing materials. Worked closely with agency’s stable of clients, including legendary poet Maya Angelou, Civil Rights leaders James Farmer and Martin Luther King III, as well as many nationally known comedians and entertainers.

David Macgregor Skills

Copywriting Creative Direction Content Generation Email Marketing Advertising Direct Marketing Marketing Communications Article Editing Article Creation Direct Mail Integrated Marketing Creative Strategy Interactive Marketing Content Strategy Art Direction Corporate Identity Digital Marketing Brand Development Digital Media Corporate Branding Cms Marketing

Frequently Asked Questions about David Macgregor

What company does David Macgregor work for?

David Macgregor works for Csaa Insurance Group, A Aaa Insurer

What is David Macgregor's role at the current company?

David Macgregor's current role is Copywriter, CSAA IG.

What is David Macgregor's email address?

David Macgregor's email address is dm****@****oup.com

What skills is David Macgregor known for?

David Macgregor has skills like Copywriting, Creative Direction, Content Generation, Email Marketing, Advertising, Direct Marketing, Marketing Communications, Article Editing, Article Creation, Direct Mail, Integrated Marketing, Creative Strategy.

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