David Mackinnon Email & Phone Number

Glasgow, Gb

Glasgow, Scotland, United Kingdom

Glasgow, Scotland, United Kingdom

Developing and implementing the marketing strategy to take a range of software solutions from incubation to market. This involves; - driving ongoing customer/market research- developing a ‘brand’ for each of the products (including name, logo and visual identity) - empowering Sales with value propositions, messaging, and collateral to engage prospective customers, and - building strong working relationships with Sales and many areas of the wider business to take solutions to… Show more Developing and implementing the marketing strategy to take a range of software solutions from incubation to market. This involves; - driving ongoing customer/market research- developing a ‘brand’ for each of the products (including name, logo and visual identity) - empowering Sales with value propositions, messaging, and collateral to engage prospective customers, and - building strong working relationships with Sales and many areas of the wider business to take solutions to market more effectively. Show less

Glasgow, United Kingdom

Recruiting international and domestic students across a range of different programmes, for the University's Business School.Worked with Recruitment and Brand teams, as well as School Management Group to develop and manage a student focused and data driven marketing and conversion service across the School's 6 departments. I developed and evaluated marketing and conversion campaigns, and provided regular reports to senior stakeholders. In addition, I provided marketing advice and support… Show more Recruiting international and domestic students across a range of different programmes, for the University's Business School.Worked with Recruitment and Brand teams, as well as School Management Group to develop and manage a student focused and data driven marketing and conversion service across the School's 6 departments. I developed and evaluated marketing and conversion campaigns, and provided regular reports to senior stakeholders. In addition, I provided marketing advice and support to the Business School, and jointly managed our Student Enquiry Service, staffed by c20 Student Ambassadors. Show less

Glasgow, United Kingdom

Recruiting international and domestic students across a range of different programmes, initially for the University's School of Health & Life Sciences, and then for the University's Business School. In addition, time was spent building both Schools' brand identies. The role involved;-developing international and domestic campaign briefs and media campaigns with the Schools-developing all collateral, including prospectuses, leaflets and posters-provide marketing advice and support to… Show more Recruiting international and domestic students across a range of different programmes, initially for the University's School of Health & Life Sciences, and then for the University's Business School. In addition, time was spent building both Schools' brand identies. The role involved;-developing international and domestic campaign briefs and media campaigns with the Schools-developing all collateral, including prospectuses, leaflets and posters-provide marketing advice and support to the Schools-organising recruitment events including open days, applicant visit days and careers adviser days-carrying out a wide range of conversion activity. Show less

Glasgow, United Kingdom & Dublin, Ireland

Regional Business Development Manager for Turner & Townsend, a global professional services organisation that provides consultancy, delivery, operations and programme management services to businesses that invest in, own and operate assets.Responsible for business development, marketing and communication activity for Scotland and Ireland. This included; raising our profile through PR, social media and client events, internal communications, developing marketing plans for our ‘sector… Show more Regional Business Development Manager for Turner & Townsend, a global professional services organisation that provides consultancy, delivery, operations and programme management services to businesses that invest in, own and operate assets.Responsible for business development, marketing and communication activity for Scotland and Ireland. This included; raising our profile through PR, social media and client events, internal communications, developing marketing plans for our ‘sector leaders’ and key account managers, running campaigns, developing collateral and improving our tenders. Show less

Worked with specialist protection brands, Bright Grey & Scottish Provident, who are part of the Royal London Group.The role saw me managing the relationship for these 2 brands with our key accounts, which in 2013 accounted for 85% of all our new business, worth £45m. I secured a range of marketing opportunities with each of our key accounts, and developed strategy to fulfil them, through online and offline channels.Other core elements of the role saw me arranging and fulfilling… Show more Worked with specialist protection brands, Bright Grey & Scottish Provident, who are part of the Royal London Group.The role saw me managing the relationship for these 2 brands with our key accounts, which in 2013 accounted for 85% of all our new business, worth £45m. I secured a range of marketing opportunities with each of our key accounts, and developed strategy to fulfil them, through online and offline channels.Other core elements of the role saw me arranging and fulfilling successful sponsorship opportunities with aggregator sites, promoting both brands at exhibitions and conferences, as well as managing a Marketing Executive. Show less

Communicating high profile ‘Transformation’ project. Creating communication plans and delivering communications in a wide variety of online and offline formats to 25k+ colleagues.

Managed the relationship with key distributor, Santander, as well as working closely with our service partner, Capita. Attended regular meetings with key Santander colleagues around the country to understand their priorities and discuss performance, planning and marketing / retention opportunities. I ensured team provided daily support to Santander advisers, managers and our own Business Development Managers. I developed campaign / product collateral and communications for both… Show more Managed the relationship with key distributor, Santander, as well as working closely with our service partner, Capita. Attended regular meetings with key Santander colleagues around the country to understand their priorities and discuss performance, planning and marketing / retention opportunities. I ensured team provided daily support to Santander advisers, managers and our own Business Development Managers. I developed campaign / product collateral and communications for both customers and advisers. Also responsible for campaign / project management; including new product launches / maturities, running joint campaigns, retention initiatives and project delivery. Show less

Managed campaigns covering a range of banking and insurance products which involved writing / presenting briefs and planning to ensure delivery across the channel mix within tight timescales and budgets. Other tasks involved, setting and managing budgets as well as selecting agencies and managing the relationship.The role also saw me managing a team of 4 people, providing training, development, direction and support.

Ma (Hons), History

Activities and Societies: Played for University cricket team.

Professional Diploma In Marketing

Ll.B, Law

Activities and Societies: Played for University cricket team.

Pgdip In Legal Practice

Activities and Societies: Played for University cricket team