David Manfredi

David Manfredi Email and Phone Number

Director of Sales @ Bostica, LLC | Sales Operations, CRM @ Bostica, LLC
David Manfredi's Location
Medford, Massachusetts, United States, United States
David Manfredi's Contact Details

David Manfredi personal email

n/a
About David Manfredi

I love my work! As an Off Premise & On Premise F&B sales / marketing / merchandising manager, I've been able to meet the best people and make them happier with everything from beer to better bar tools to better services. I've recruited and coached teams of 10-20 awesome people who have gone on to overachieve serious goals in F&B sales...and led product launches, events, marketing activations, brand resources, promotions, and co-marketing plans. I also thrive on building win-win partnerships with corporations, sponsors, and retailers. STRENGTHSLeadership Consultative / Solution Selling Customer Relationship Management Coaching & Mentoring Cross-Channel Collaboration Go-to-Market C-Level Engagement Distributor Sales & MarketingChannel Sales / Channel Marketing Market Penetration On Premise & Off Premise Wholesale & Retail StrategyBrand Management Product & Market Analysis Programming / Training & Education Sales Presentations Special Event Marketing Event Planning & Event ManagementHIGHLIGHTS* Grew special events sales 15+% by selecting correct brands for market and expanding signage promoting events. * Improved average event head count 10+% by building buzz about our events.* Created an incentive for merchandisers to gain full shelves of our high-end portfolio – my team delivered 146 new full shelves in 3 months – #1 in region.* Played major role in increasing distribution on Bon and Viv draft lines (new product launch) by setting up sampling program for buying accounts featuring cocktail creations utilizing the B & V new draft* In my time as a manager I have helped 23 merchandisers move into higher sales positions, and quickly get new hires them up to speed to keep product moving.* Took on the challenge of rerouting all the merchandisers scheduled pack-outs to increase efficiency by using Road Net and WISS tools.* To date my team has conducted 189 special events in the Boston market (+8% YoY) with 0% overtime budget increase.

David Manfredi's Current Company Details
Bostica, LLC

Bostica, Llc

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Director of Sales @ Bostica, LLC | Sales Operations, CRM
David Manfredi Work Experience Details
  • Bostica, Llc
    Director Of Sales
    Bostica, Llc Mar 2024 - Present
    Lynn, Massachusetts, Us
  • Glorious Cannabis Company
    Director Of Sales
    Glorious Cannabis Company Aug 2022 - Mar 2024
    Rochester Hills, Michigan, Us
  • California Cider Company
    Regional Sales Manager At Ace Cider: California Cider Company
    California Cider Company Jul 2021 - Jul 2022
    Sebastopol, Ca, Us
  • Anheuser-Busch
    Assistant Category Manager
    Anheuser-Busch Jun 2020 - Jun 2021
    St. Louis, Mo, Us
  • Anheuser-Busch
    Trade Marketing
    Anheuser-Busch 2017 - Jun 2020
    St. Louis, Mo, Us
    (Off Premise)Recruit, train, and manage a talented team of 20-25 off-premise sales / merchandising representatives to work effectively with retailers to improve shelf space, placement, and sales for region of $74.8M Anheuser-Busch beer distributor / wholesaler. Plan and manage regional and local programming and activities, sponsorship, and budgets, aligning commercial resources and KPIs with meetings, regular orders, POS materials, etc. Develop rep incentive and bonus programs to drive corporate objectives. Head implementation of Activ4 off-premise trade programs and manage sales tracking, analysis, and reporting. Plan and manage 189 special events per year (Pride Boston, Battle of the Burger, etc.) to further build brand and revenue, also including sampling programs for all 352 off premise / corridor accounts. * Recognized for helping drive turnaround of off premise category – led team to achieve key target goals within one year of promotion (e.g., both Heavy Trade and B&U WOD Activ8 goals).* In the same year, led team to create 3 Stella displays that won the Grand Prize for the Stella Region incentive, and had 2 winners in the Goose Island Region I incentive.* Selected for task force overseeing implementation of new Permatrak inventory system for all POCM.* Developed 9 staff into sales in last 2 years.* Named E-commerce point person at the Boston and work closely with Drizly, Saucey, Minibar etc. to ensure Anheuser Busch brands are featured.* Led successful adaptation of national marketing programs (promotions, media, POS, events) to local New England market while ensuring brand consistency. * Signed high-profile local sponsorships including P2P and in-store retail activation plans.
  • Anheuser-Busch
    Merchandiser Manager
    Anheuser-Busch 2016 - Jun 2020
    St. Louis, Mo, Us
    Hired, trained, and managed sales / merchandising team of 20, including reviews, motivation, compensation and incentives. Managed all ordering all of Trimester and POCM beer needs throughout the year. Planned and managed oversight of all Special Events.* Reduced on-hand inventory and improved margins by revamping inventory management of all POCM and Tap handles.
  • Anheuser-Busch
    Key Account Sales Representative
    Anheuser-Busch Jun 2005 - Jun 2016
    St. Louis, Mo, Us
    Built and executed both relationships and marketing plans at key accounts to grow volume. Used trusted advisor rapport to implement national priorities at retail accounts. * Selected to take over #1 volume route at branch.* Outperformed aggressive sales goals – finished year at 102% of target 2 years straight.* Grew sales approx. 2% and distribution approx. 5% in key accounts.* Vastly expanded sales and relationships with major accounts – Kappy’s, Atlas, Blanchard’s, Stop & Shop.
  • Anheuser-Busch
    Sales Representative
    Anheuser-Busch 2007 - 2012
    St. Louis, Mo, Us
    Managed 85 accounts and built customer relationships throughout territory to grow wholesale sales to retailers. Maintained and updated territory POCM. Kept accurate results records on displays and taps in market.* Advanced on fast track through roles including Intern, Merchandiser, Shelf Space Coordinator.* Exceeded stretch annual sales targets for 3 years running (final 3 years in position).* Winner of Annual Region 1 Bud Light Mega Growth contest (trip to NYC).* Annual Bud Light Port Paradise winner.

David Manfredi Skills

Key Account Development Beverage Industry Sales Merchandising Account Management Beer Grocery Retail Forecasting Shopper Marketing Iri Marketing Sales Management Ac Nielsen Direct Store Delivery Spectra Sales Operations Trade Marketing Customer Relationship Management Food And Beverage F&b Leadership Nielsen On Premise Marketing Off Premise Sales Salesforce.com Marketing Strategy Event Planning Business Development Digital Marketing Product Marketing Social Media Marketing Strategic Planning Research Budgeting Supply Chain Management Payroll Fast Moving Consumer Goods Microsoft Office Microsoft Excel Microsoft Powerpoint Leadership Development Customer Service Public Speaking Negotiation Team Leadership F&b Operations Category Management Channel Sales Brand Management Management

David Manfredi Education Details

  • Dickinson College
    Dickinson College
    History

Frequently Asked Questions about David Manfredi

What company does David Manfredi work for?

David Manfredi works for Bostica, Llc

What is David Manfredi's role at the current company?

David Manfredi's current role is Director of Sales @ Bostica, LLC | Sales Operations, CRM.

What is David Manfredi's email address?

David Manfredi's email address is da****@****bev.com

What schools did David Manfredi attend?

David Manfredi attended Dickinson College.

What skills is David Manfredi known for?

David Manfredi has skills like Key Account Development, Beverage Industry, Sales, Merchandising, Account Management, Beer, Grocery, Retail, Forecasting, Shopper Marketing, Iri, Marketing.

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