David Markle Email & Phone Number

Jacksonville, Florida, US

Lincoln, NE, US

• Implementing quality merchandising and content to deliver an excellent customer experience, increase visibility of products in search, improve conversion and reduce returns.
• Drive process efficiency in ecommerce content creation and merchandising operations.
• Own the software roadmap to build a content management system that manages the entire item build process.
• Lead the teams running the end-to-end item building process across multiple channels and marketplaces, including product merchandising, structured data set up, copywriting, and cross-channel optimization.

Omaha, Nebraska, US

• Lead and mature a product management practice that empowers product managers, designers, stakeholders and developers to contribute at an optimum level to deliver a user experience that customers love
• Conduct ongoing customer research, implement tools and enhance processes to better know our customers, their needs and their objectives
• Define innovative customer solutions, new business models, create new revenue opportunities and optimize business performance
• Envision and execute a product roadmap that aligns with enterprise strategy, maximizes opportunities and prioritizes the most valuable projects and product enhancements
• Design holistic solutions that leverage development efforts across channels to achieve maximum enterprise value from all work product
• Develop a seamless customer experiences across channels and technologies with a special focus on leveraging mobile and emerging technologies

Omaha, Nebraska, US

Developing out a product practice to deliver a seamless customer experience across all of Omaha Steaks retail channels with a focus on leveraging mobile.

Omaha, NE, US

• Lead customer facing product management and product design teams.
• Advance retail optimization, focused on creating higher conversion through site merchandising, pricing, promotions and user experience enhancements with a specific emphasis on navigation, taxonomy, search.
• Promote a successful product management practice within Hayneedle to manage a growing portfolio of online ecommerce products
• Develop and maintain product roadmaps for all customer facing ecommerce experiences.
• Guide executive stakeholders in the process to define the vision, objectives, goals, and features.
• Work daily with product managers, project management, technology leads, developers and QA to execute against the road map.

Omaha, NE, US

• Led the planning, brainstorming, and execution of the hayneedle.com site and brand launch.
• Led executive stakeholders in the process to define the vision, objectives, goals, and features for all major projects across all Hayneedle properties.
• Worked with management to generate ideas and create an environment of active collaboration.
• Evaluated site features and enhancements through relevant research, data, and cost/benefit analysis.
• Determined the prioritization and scope of projects to maximize revenue, profit and customer satisfaction.
• Tracked success metrics and reported project status on a regular basis to key stakeholders.

• Merged Optical Innovations line of business into OfficeMate Software Solutions business units.
• Consulted with clients on implementation of interactive patient education, sales, and ecommerce technologies.
• Supported implementation of integrated solutions across vendor product lines.
• Promoted electronic health care practice technologies and processes.
• Recommended software, computer hardware, and technology solutions.
• Offered continuing education courses to opticians to meet requirements for re-certification.

• Co-founder and principal in conceptualization of business plan and strategy.
• Led raising of multiple rounds of investment from customers and industry partners.
• Developed strategic business relationships with industry partners.
• Managed product development, software design and partner integration projects.
• Structured and moderated usability studies and gathered customer feedback.
• Worked with clients to develop requirements for products.

• Completed major overhaul of Inacom websites that vastly improved navigation and content, recognized by Advertising Age as one of the top 30 of all business-to-business web sites.
• Principal participant in the development of turnkey e-business solutions.
• Led the product team for rapid deployment of e-business for strategic clients.
• Managed development of online stores for business-to-business ventures in education, government, and direct to SMB market spaces. For example, championed and led design of co-branded online store with Hewlett Packard.
• Created online lead generation programs that drove significant incremental revenue.
• Implemented opt-in e-mail marketing application integrated to sales force automation software.

Lincoln, NE, US

• Developed and maintained e-commerce initiatives for aircraft.com and smartcomputing.com.
• Led redesign of data entry interfaces resulting in significant labor hour reductions.
• Developed customer communications applications.
• Obtained information from federal and private sources that was critical to target market development.
• Instrumental in the creation of marketing tools for advertising sales staff.
• Headed team development of circulation market survey creation, analysis, and reporting.