Implementing quality merchandising and content to deliver an excellent customer experience, increase visibility of products in search, improve conversion and reduce returns. • Drive process efficiency in ecommerce content creation and merchandising operations.• Own the software roadmap to build a content management system that manages the entire item build process.• Lead the teams running the end-to-end item building process across multiple channels and marketplaces, including product merchandising, structured data set up, copywriting, and cross-channel optimization.

• Lead and mature a product management practice that empowers product managers, designers, stakeholders and developers to contribute at an optimum level to deliver a user experience that customers love• Conduct ongoing customer research, implement tools and enhance processes to better know our customers, their needs and their objectives• Define innovative customer solutions, new business models, create new revenue opportunities and optimize business performance• Envision and execute a product roadmap that aligns with enterprise strategy, maximizes opportunities and prioritizes the most valuable projects and product enhancements• Design holistic solutions that leverage development efforts across channels to achieve maximum enterprise value from all work product• Develop a seamless customer experiences across channels and technologies with a special focus on leveraging mobile and emerging technologies• Coordinate efforts across the business to develop new, innovative product ideas and partner to optimize and improve efficiencies across teams.• Collaborate with leaders in technology, retail, marketing, sales and customer services to identify, justify and translate business needs into product requirements• Work closely with all contributors of product development, ensuring team understands requirements, acceptance criteria and priorities for iterative release cycles• Develop teams and processes to ensure high quality product releases with integrated, consistent UX throughout all our products• Integrate a cohesive set of design principles and UX best practices • Mentor digital product analysts, product mangers, UX/UI designers, and user researchers• Develop relationships with 3rd party partners to create a flexible "bench" of resources and maximize innovative product output

Developing out a product practice to deliver a seamless customer experience across all of Omaha Steaks retail channels with a focus on leveraging mobile.

• Lead customer facing product management and product design teams.• Advance retail optimization, focused on creating higher conversion through site merchandising, pricing, promotions and user experience enhancements with a specific emphasis on navigation, taxonomy, search, personalization, product display, and checkout.• Promote a successful product management practice within Hayneedle to manage a growing portfolio of online ecommerce products• Develop and maintain product roadmaps for all customer facing ecommerce experiences.• Guide executive stakeholders in the process to define the vision, objectives, goals, and features.• Work daily with product managers, project management, technology leads, developers and QA to execute against the road map.• Develop and guide a product design team in the implementation of best practices for UX, UI and IA.• Champion the adoption of agile product management, design and development processes.• Institute a regular customer-testing regimen and integrate user testing into the Hayneedle culture.• Manage customer satisfaction measurement, reporting, and prioritization of work to improve customer satisfaction.• Develop scalable landing experiences designed to deliver content dynamically based on customer intent.• Conceptualize new shopping experiences to inspire and engage customers. • Implement and manage A/B testing capabilities and continuously work to integrate a/b testing into the daily workflow of merchandising and channel teams.• Lead or assist with vendor platform selection, RFP, and implementation processes for 3rd party vendors to provide personalization, search & navigation, customer reviews, a/b testing, monetization, search engine optimization, and voice of customer. • Implement and maximize site monetization.• In addition to product management and product design groups, I also managed site merchandising, creative, and SEO teams for 18-24 months each during my tenure at Hayneedle.

• Led the planning, brainstorming, and execution of the hayneedle.com site and brand launch.• Led executive stakeholders in the process to define the vision, objectives, goals, and features for all major projects across all Hayneedle properties.• Worked with management to generate ideas and create an environment of active collaboration.• Evaluated site features and enhancements through relevant research, data, and cost/benefit analysis.• Determined the prioritization and scope of projects to maximize revenue, profit and customer satisfaction.• Tracked success metrics and reported project status on a regular basis to key stakeholders.• Performed regular usability testing to ensure successful execution of functionality and customer experience.• Created, managed, and executed product requirement documents to ensure projects meet business objectives and goals.• Negotiated scope and proactively address potential challenges during project development.• Worked closely with Technology/QA to ensure smooth feature roll outs.

• Merged Optical Innovations line of business into OfficeMate Software Solutions business units.• Consulted with clients on implementation of interactive patient education, sales, and ecommerce technologies.• Supported implementation of integrated solutions across vendor product lines.• Promoted electronic health care practice technologies and processes.• Recommended software, computer hardware, and technology solutions.• Offered continuing education courses to opticians to meet requirements for re-certification. • Presented in person and via the Internet to clients and potential clients.• Highly involved in day-to-day promotion and sales of core software products.

• Co-founder and principal in conceptualization of business plan and strategy.• Led raising of multiple rounds of investment from customers and industry partners.• Developed strategic business relationships with industry partners.• Managed product development, software design and partner integration projects.• Structured and moderated usability studies and gathered customer feedback.• Worked with clients to develop requirements for products.• Managed alpha and beta testing in client locations.• Developed project plans, schedules and budgets.• Managed product quality assurance testing.• Involved in day-to-day promotion and sales.• Managed project to develop a high availability, high security network/server infrastructure to meet FDIC and HIPPA regulations for security and data privacy.• Managed the sale of the company to OfficeMate Software Solutions.

• Completed major overhaul of Inacom websites that vastly improved navigation and content, recognized by Advertising Age as one of the top 30 of all business-to-business web sites.• Principal participant in the development of turnkey e-business solutions.• Led the product team for rapid deployment of e-business for strategic clients.• Managed development of online stores for business-to-business ventures in education, government, and direct to SMB market spaces. For example, championed and led design of co-branded online store with Hewlett Packard that generated over one million dollars in sales in its first quarter online.• Created online lead generation programs that drove significant incremental revenue.• Implemented opt-in e-mail marketing application integrated to sales force automation software.• Developed affinity, advertising, and e-mail marketing strategies to extend and develop new market segments.• Created programs for cooperative communications with strategic vendors.

• Developed and maintained e-commerce initiatives for aircraft.com and smartcomputing.com.• Led redesign of data entry interfaces resulting in significant labor hour reductions. • Developed customer communications applications. • Obtained information from federal and private sources that was critical to target market development. • Instrumental in the creation of marketing tools for advertising sales staff. • Headed team development of circulation market survey creation, analysis, and reporting. • Implemented a large marketing program that significantly expanded circulation of two publications.