As a well-seasoned marketing and communications executive, my goal is to be indispensable to my team, employer, and the stakeholders I serve. I work to deliver B2B and B2C results that exceed expectations, impact the bottom line, and leave a positive, lasting impression on all stakeholders, internal and external. My efforts help create awareness and preference for our products and services, drive revenue, and nurture healthy, productive relationships. I believe in the value of diverse… Show more As a well-seasoned marketing and communications executive, my goal is to be indispensable to my team, employer, and the stakeholders I serve. I work to deliver B2B and B2C results that exceed expectations, impact the bottom line, and leave a positive, lasting impression on all stakeholders, internal and external. My efforts help create awareness and preference for our products and services, drive revenue, and nurture healthy, productive relationships. I believe in the value of diverse perspectives and experiences. I always seek and am grateful for the opportunity and privilege of working with creative, curious, and conscientious people. From ideation to implementation, I always embed a "why" mindset that has enabled me to lead teams to define and deliver differentiated brand experiences that grow market share, build customer loyalty, and enhance stakeholder relations. Starting in August 2018, I have held various executive and management consulting roles in the private and public sectors, including:- VP Marketing and Communications at Truckmore- Senior Communications Consultant at Agriculture and AgriFood Canada- Senior Communications Consultant at PWGSC (PSPC)- Senior Communications and Marketing Consultant at Antilia Homes Key responsibilities have included:- Harnessing the power of data and analytics to find the "aha" moments, then translate them into actionable, measurable strategies, plans, and B2B/B2C activities- Identifying stakeholder challenges and objections to determine opportunities to create compelling compelling content and narratives- Developing and executing brand, communications, and marketing campaigns that support short, medium, and long-term goals- Providing meaningful insights and action plans to refine strategies, improve performance, and achieve further growth based on KPIs. Show less

My goal was to build and manage a resourceful and resilient team that delivered results and experiences in line with corporate objectives. My efforts helped create strategies and plans that generated awareness and preference for our products and services, drove revenue, and nurtured stakeholder relationships. Key responsibilities included:- Writing and editing content from ideation to publishing- Developing, and delivering internal and external communications plans for the… Show more My goal was to build and manage a resourceful and resilient team that delivered results and experiences in line with corporate objectives. My efforts helped create strategies and plans that generated awareness and preference for our products and services, drove revenue, and nurtured stakeholder relationships. Key responsibilities included:- Writing and editing content from ideation to publishing- Developing, and delivering internal and external communications plans for the issuance of reports- Managing agency relationships and deliverables - Writing, editing content, and providing advice and counsel to support the business objectives of assigned business partners, including senior executives- Working in collaboration with other colleagues, business leaders, and subject matter leads to proactively develop and execute internal and external marketing and communication strategies, including events and thought leadership, for partner groups and executives- Proactively monitoring and adeptly responding to emerging issues- Developing, and managing reputation dashboarding and metrics, translating findings into actionable information- Collaboratively contributing to the development of multi-format, multi-channel marketing and communications plans across print, web, and social platforms- Proactively reviewing measurement strategy and tactics, analyzing data from various sources to support business objectives- Delivering results by building strong, trusted B2B and B2C relationships- Leading audience engagement with a results-focused approach- Understanding, and staying current on key trends and best practices to evolve outcomes- Working with and building the confidence of C-level executives Show less

My strategic leadership and innovation have been instrumental in developing and implementing internal and external communication and marketing plans and issues management that cut across the enterprise. I provide experienced and highly credible guidance, advice, and executive-level service that challenges traditional thinking and practices. Colleagues value my strategic perspective and regularly call on me for advice on all matters requiring a sophisticated marketing and communications lens… Show more My strategic leadership and innovation have been instrumental in developing and implementing internal and external communication and marketing plans and issues management that cut across the enterprise. I provide experienced and highly credible guidance, advice, and executive-level service that challenges traditional thinking and practices. Colleagues value my strategic perspective and regularly call on me for advice on all matters requiring a sophisticated marketing and communications lens. I am often tasked to navigate increasingly complex and dynamic landscapes by integrating all communications and marketing in a manner that: - Systematically enhances senior executive B2B and B2C marketing decision-making- Allows for an informed and rapid response to emerging and recurring issues- Cultivates key partnerships to pursue strategic marketing and communications opportunities with internal clients, B2B, media, government, stakeholders, and B2C communities.Responsibilities have included, but are not limited to:- Ensuring the integrity of the brand in all marketing and communications materials- Managing all marketing and communications to secure buy-in associated with EHRC members, partners, clients, and the public in alignment with the brand- Overseeing public relations firm to augment strategic initiatives to build brand reputation and reach- Developing and maintaining relationships with the media, other national and regional associations, and stakeholders- Managing the writing, editing, designing, and producing media releases, brochures, backgrounders, major correspondence, executive speeches, position statements, newsletters, and other thought leadership pieces. Show less

Electricity Canada is the national voice for safe, secure, and sustainable electricity for all Canadians, representing the energy companies that power our lives. Reporting to the Vice President of Public Affairs and U.S. Policy, as the Director of Communications and Marketing I was responsible for strategic planning, development, and implementation, directly managing all activities that promote, enhance, and protect the organization's brand reputation. In my role, I was also… Show more Electricity Canada is the national voice for safe, secure, and sustainable electricity for all Canadians, representing the energy companies that power our lives. Reporting to the Vice President of Public Affairs and U.S. Policy, as the Director of Communications and Marketing I was responsible for strategic planning, development, and implementation, directly managing all activities that promote, enhance, and protect the organization's brand reputation. In my role, I was also responsible for defining, developing, and ensuring our stakeholder relations Public Affairs strategies aligned with Government Relations initiatives. Creating compelling content, we showcased organizational values and culture; identified, recommended, and implemented appropriate regional and national media relations strategies in support of business objectives; managed all social media outreach programs; and fostered innovation, customer intimacy, and understanding of our mission and value across the entire organization and to our stakeholder community. 
Spearheading the planning and execution of our PR calendar, including speaking engagements, and sponsorships at key industry events throughout the year, the team achieved targeted awareness, education, and engagement. Show less

shApp Inc. was a developer of innovative, completely personalized shopping applications that saved people time and money. It also had another important goal of positively impacting the environment by eliminating the need for wasteful flyers. Reporting directly to the President and Founder, I was responsible for a team focused on developing and implementing an integrated Marcom plan that advanced shApp’s brand identity; broadened awareness of its products and services, and increased the… Show more shApp Inc. was a developer of innovative, completely personalized shopping applications that saved people time and money. It also had another important goal of positively impacting the environment by eliminating the need for wasteful flyers. Reporting directly to the President and Founder, I was responsible for a team focused on developing and implementing an integrated Marcom plan that advanced shApp’s brand identity; broadened awareness of its products and services, and increased the visibility of its programs across key stakeholder audiences. The diverse nature of the business required an adept ability to build B2B relationships in order to foster a collaborative and productive ecosystem.Key responsibilities included:- Developing and implementing an integrated B2B and B2C Marcom plan to augment our brand identity with market trends and needs- Broadening product and service awareness and increasing the product roadmap awareness to maximize buyout value- Creating marketing and public relations strategies that cultivated and enhanced meaningful relationships with the media and key stakeholders- Overseeing the production and distribution of various marketing assets across multiple channels- Providing proactive/reactive media relations counsel to executives and CEO- Defining, and developing internal communications strategies to align with initiatives and values supporting organizational culture- Identifying, recommending, and implementing appropriate regional and national media relations strategies in support of business objectives- Managing all social media outreach programs.

My team led our integrated digital and offline marketing and communications campaigns around key moments, and calendar events throughout the year, as well as new product launches, and venture milestones. Show less

Recycle Frog was an innovative, direct-to-consumer (B2C) precious metals recycling company that redefined how people sold their unwanted gold and silver items. My leadership responsibilities included developing and implementing annual communications and marketing plans and associated budgets; managing all corporate communications, including website and social media content; and implementing marketing, advertising, and public relations activities including client seminars, trade shows… Show more Recycle Frog was an innovative, direct-to-consumer (B2C) precious metals recycling company that redefined how people sold their unwanted gold and silver items. My leadership responsibilities included developing and implementing annual communications and marketing plans and associated budgets; managing all corporate communications, including website and social media content; and implementing marketing, advertising, and public relations activities including client seminars, trade shows, and other special events. Select Achievements:
- Developed successful, detailed, and integrated marketing, communications (internal and outbound), and brand strategy in line with the strategic vision of the organization- Introduced a highly profitable referral program that increased revenue by 17%, with 
minimal capital cost- Created, implemented, and measured profitable campaigns and initiatives that drove 
annual sales revenue of $90k in Year 1 to $5M, $8M, and $10M in years 4 and 5, respectively- Oversaw the management and marketing of over 450 annual events, representing 
over 80% of corporate revenue- Drove greater accountability for marketing expenditures, resulting in a 19% decrease in spending while increasing revenue and NI by over 20% and 16%, respectively- Leveraged social media to grow the brand into the most recognized precious metals recycling company in Eastern Canada- Designed, built, and implemented cross-departmental corporate policies - Managed a $1.8M marketing budget that generated at least $10M and $1.5M NI 
annually (2012 and 2013)Serving as the primary spokesperson, I was tasked with making and sustaining presentations, sales training, and product launch materials, appearing regularly on TV and radio. Internally, I built and managed high-performance teams, monitored development goals, assigned responsibilities, set objectives, established priorities, conducted annual performance appraisals, and administered salary 
adjustments. Show less

BlueCat Networks is the leading provider of cutting-edge IP address management solutions. My primary responsibility was to generate quality B2B leads that converted to revenue. To support this, I was responsible for building and managing all marketing and communication strategies, including the management of a multi-million dollar budget; managing the team that developed, wrote, and promoted press releases, features, and articles for various news wire services and/or publications… Show more BlueCat Networks is the leading provider of cutting-edge IP address management solutions. My primary responsibility was to generate quality B2B leads that converted to revenue. To support this, I was responsible for building and managing all marketing and communication strategies, including the management of a multi-million dollar budget; managing the team that developed, wrote, and promoted press releases, features, and articles for various news wire services and/or publications. I was tasked with leading the development, implementation, and management of the firm-wide Brand Architecture; worked with internal staff and external agencies/freelancers to develop promotional and sales support concepts; proactively integrated research and analysis results into product development, marketing, and analytical plans; and provided competitive intelligence and reports on current activities/trends within relevant industries.Select Achievements:- Introduced an integrated marketing and communications strategy in support of business development activities resulting in record lead generation, brand awareness, and revenue- Oversaw all event planning and reward & and recognition programs to generate a record number of quality leads, media/analyst coverage, and brand awareness, including: ◦      Quantity of qualified leads increased by 44% ◦      Revenue growth of 77% in the last 10 months alone ◦      Increased media and analyst relations coverage by over 245% YoY- Developed and successfully introduced new corporate messaging and positioning documentation and marketing collateral, including brochures, videos, web and podcasts, advertorial and web copy- Introduced internal/external branding policy and best practices plan- Successfully managed the company’s RFP response program, resulting in over $15M in revenue- Participated in and was a key contributor in driving annual revenue from less than $20M to over $35M in less than two years Show less

The 11th United Nations Climate Change Conference was held in Montreal from November 28th to December 5th, 2005. It saw the launch of the first-ever meeting of the 157 Parties to the Kyoto Protocol (COP/MOP1). At the same time, it was the opening of the 11th Conference of the 189 Parties to the United Nations Framework Convention on Climate Change (COP 11).As Marketing and Communications Manager, I was responsible for leading, supporting, and collaborating with a diverse group of… Show more The 11th United Nations Climate Change Conference was held in Montreal from November 28th to December 5th, 2005. It saw the launch of the first-ever meeting of the 157 Parties to the Kyoto Protocol (COP/MOP1). At the same time, it was the opening of the 11th Conference of the 189 Parties to the United Nations Framework Convention on Climate Change (COP 11).As Marketing and Communications Manager, I was responsible for leading, supporting, and collaborating with a diverse group of professionals from all across Canada, representing many provincial and federal government departments. My duties included:- Developing, managing, and producing the 10-day, 96 event webcast program.- Managing the development and design of the official Montreal 2005 website.- Managing over 20 inter-governmental groups to coordinate messaging and content.- Working with several foreign and international agencies, including the UN to align and design effective marketing and communications strategies.- Managing multiple outside agencies, including translation, creative and content development teams. Show less

Export Development Canada (Exportation et développement Canada) is Canada's export credit agency and a state-owned enterprise wholly owned by the Government of Canada. Its mandate is to support and develop trade between Canada and other countries and Canada's competitiveness in the international market-place. EDC products and services include trade credit insurance, export financing for Canadian companies and for their foreign customers, bonding solutions, international market expertise, as… Show more Export Development Canada (Exportation et développement Canada) is Canada's export credit agency and a state-owned enterprise wholly owned by the Government of Canada. Its mandate is to support and develop trade between Canada and other countries and Canada's competitiveness in the international market-place. EDC products and services include trade credit insurance, export financing for Canadian companies and for their foreign customers, bonding solutions, international market expertise, as well as information on opportunities in international markets.As Senior Communications Advisor, I was responsible for:- Developing, administering, and monitoring strategic and operational communications plans and related standards, guidelines, and policy frameworks governing corporate communications and marketing / promotional initiatives.- Managing public opinion research and analysis.- Providing comprehensive media monitoring and management reports and briefings to the executive.- Researching and analyzing media trends and undertaking environmental scans.- Developing print, Web, and multimedia publishing.- Promoting EDC’s brand and key messages among the media, partners, target groups and the public.- Designing, developing, and successfully managing EDC’s most ambitious media tour. Show less

Atreus Systems delivered provisioning solutions for a variety of advanced IP services for both the business and consumer markets. As Marcom Manager I was responsible for:- Planning, developing, and implementing sales, marketing, and communications programs.- Supporting corporate investor relations programs.- Contributing to formulating corporate positions and value propositions.- Developing telemarketing program development and implementation.- Co-creating… Show more Atreus Systems delivered provisioning solutions for a variety of advanced IP services for both the business and consumer markets. As Marcom Manager I was responsible for:- Planning, developing, and implementing sales, marketing, and communications programs.- Supporting corporate investor relations programs.- Contributing to formulating corporate positions and value propositions.- Developing telemarketing program development and implementation.- Co-creating communications strategy, planning, and implementation including managing editorial, speaking, and awards calendars.- Planning tradeshow and event calendar development and management.- Creating webcast program planning, development, and implementation.- Leveraging all marketing and channel vehicles in order to increase corporate visibility.- Creating marketing materials including website, press kits, news releases, backgrounders, presentation materials, Q&As, executive speeches, and other collateral.- Developing and managing marketing program budgets.- Providing detailed results metrics in order to assess strategic communications effectiveness. Show less

Nortel Networks Corporation (Nortel), was a multinational telecommunications and data networking equipment manufacturer.As the Manager of Marketing and Communications for its microprocessor team, I was responsible for:- Creating and implementing plans to increase market share- Commissioning or conducting market research- Overseeing market data analysis and evaluation- Developing pricing and budgeting strategies- Collaborating with cross-functional teams – from… Show more Nortel Networks Corporation (Nortel), was a multinational telecommunications and data networking equipment manufacturer.As the Manager of Marketing and Communications for its microprocessor team, I was responsible for:- Creating and implementing plans to increase market share- Commissioning or conducting market research- Overseeing market data analysis and evaluation- Developing pricing and budgeting strategies- Collaborating with cross-functional teams – from creative, IT and production to product marketing and legal – to produce effective promotional materials- Coordinating with and managing agency partners- Creating marketing presentations for management and other stakeholders- Developing schedules and maintaining deadlines- Managing a team of four, both human and capital (budget) components Show less