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Four Blue Palms, Inc. owns and operates alcohol related brands. Standard Proof Whiskey Co. a full line of Craft Infused and Straight Rye Whiskeys and Barsmith, one of Nielsen’s largest and fastest growth cocktail mix brands in the U.S.

Sales and marketing director, David Masters, established himself as a top leader in Texas for Southern Glazer’s Wine & Spirits (SGWS)- which is ranked number seventeen on Forbes America's Largest Private Companies list. During his tenure at SGWS he helped companies like Treasury Wine Estates, Deutsch Family Wine & Spirits, E&J Gallo, Diageo, and Moet Hennessy exceed sales projections and trends throughout Texas. He held various leadership positions at SGWS in sales, marketing and finance including his last where he was responsible for the Treasury Wine Estates portfolio in Texas with annual revenue exceeding $80MM.Southern Glazer’s Wine and Spirits, LLC is North America’s largest wine and spirits distributor, and the preeminent data insights company for alcoholic beverages. The Company has operations in 44 U.S. states and the District of Columbia, Canada, and the Caribbean, distributes more than 150 million cases of wine and spirits annually, and employs more than 20,000 team members.

Regional Sales Director for the Premier Wine Division in Central Texas; comprised of a management and sales representative team of over 35 individuals and annual revenue exceeding 38 million dollars in sales.Leading Texas in growth on depletion's and revenue for the Premier Wine Division on key supplier portfolios including TWE, Banfi, Gallo, Deutsch, Bogle, CK Mondavi and more than 50 other supplier partners.Key account relationships with HEB, Twin, Spec’s and Gabriel’s with extensive market expertise in Walmart, Safeway, Target, Whole Foods, Sprouts, Central Market and Key Independent’s across Texas.