From chart-topping performances to shaping groundbreaking live productions, I bring a unique blend of artistry, innovation, and leadership to the world of entertainment. With over a decade of experience spanning the U.S. and Europe, I’ve built a dynamic career as a performer, director, and creative strategist. My work bridges music, choreography, and storytelling to create unforgettable experiences for global audiences.Professional ExperienceCo-Founder & Creative DirectorIDEntertainment | Berlin, Germany | 2018 – Present • Lead creative direction and production for live performances, music videos, TV shows, and tours. • Specialize in artist development, choreography, and stage direction, crafting personalized visions for artists. • Credits include collaborations with Helene Fischer, Jazeek, HAVA, Darden, Maite Kelly, and Naomi Jon.Performance & Creative CollaboratorLady Gaga | Global Tours & Television Performances | 2011 – 2017 • Integral part of the live performance team for major global tours, including The Born This Way Ball and The ArtPop Ball. • Contributed to the creative execution of iconic performances on platforms such as the Grammys, VMAs, and Super Bowl. • Worked closely with production teams to bring bold creative visions to life, enhancing performance quality and audience engagement. • Developed deep expertise in high-pressure, large-scale productions, blending creativity with technical precision.Artist & SingerCapitol Records | Los Angeles, USA | 2008 – 2011 • Signed as a recording artist, collaborating with A&R, product managers, and marketing teams to develop a cohesive brand and sound. • Toured extensively across the U.S. and Germany, building a strong connection with international audiences. • Gained first hand insight into the music industry, from studio production to live performance strategy.Key Skills • Creative Direction: Designing compelling narratives for live performances and media. • Stage Direction: Crafting innovative and audience-centered movement and staging. • Artist & Brand Development: Refining artistic identity and brand strategy for long-term success. • Global Entertainment Expertise: Adapting creative strategies for diverse markets and audiences.Achievements • Spearheaded productions for major European artists and TV networks. • Performed and contributed to some of the most iconic live shows of the 2010s. • Successfully transitioned from performer to creative leader, co-founding a thriving entertainment company in Berlin.
