The Wellness Grocery Lifestyle Benefits Company. #foodasmedicine #wellness #healthequity #consumerization #healthbenefits #LSA’s#futureofwork #employeebenefits #lifestylebrands #totalrewards#innovativebenefitsdesign #inclusivity#socialdeterminantsofhealth

Acquired by Attain September 2024. I founded Merryfield with Joe Dickson, Zooey Deschanel and other passionate team leaders. Prior to Co-founding Merryfield with me, Joe had been Head of Global Quality Standards at Whole Foods Market. Merryfield is a brand discovery and consumer engagement network exclusively for better-for-you brands. Merryfield was founded to help make wellness more accessible to more people. Starting with healthier food CPG. Brand partners like Stonyfield. Applegate, Health-Ade, Clean Cause, Athletic Brewing, Primal Kitchen, Organic Valley, Daily Harvest and more. What we eat is foundational to our health and wellbeing. As are the products we put on our skin and products we use to clean our homes. We want wellness living to be less aspirational and more accessible for everyone. Merryfield defines better-for-you by omission. We developed a set of ingredients standards for food, personal care, household cleaning and pet products. Unfortunately many food items and skincare and household products today still contain junky ingredients that are unsafe or at best questionable. Merryfield partnered exclusively with brand partners adhering to an every day higher ingredients standard. We built an audience of hundreds of thousands of wellness minded consumers on app looking for help navigating healthier choices and extra savings to make the best choices for themselves and their families. A powerful consumer community. Fast Company named Merryfield PBC Finalist in Corporate Social Responsibility Category of 2022 World Changing Ideas Awards. This for our innovative shared rewards model for better-for-you brands. Trying to help level up things for these brands trying to compete with cheaper less nutrient rich alternatives from big food.

Hired to expand growth equity investment practice for this international investment partnership dedicated exclusively to life sciences & healthcare sectors. Wide healthcare investment mandate but investments made principally centered on healthcare technology-enabled services and medical technology. Chairman, Digital Health Innovation Summit. 2014, 2015.

One of five Managing Partners responsible for strategic direction, investment policy, and general management of leading private equity partnership with three offices and managing more than $1.75 billion in capital.

Hired to develop healthcare investment strategy for leading venture capital firm specializing in early and late-stage investments in media and telecommunications businesses.

Investment professional at leading private equity firm with $1.2 billion in assets under management. Researched industries, sourced investment opportunities, identified and recruited CEO candidates.

Worked with senior analyst at investment bank to provide research coverage of computer hardware and software companies. Authored industry and company research reports.