David Mcafee Email and Phone Number

Coordinate the Global planning, forecasting and analysis functions for a $1.4 billion Global Pet Products and Home and Garden business. Provide business support and analysis for all geographic reporting regions; North America, Europe, Asia Pacific and Latin America. Provide financial support and analysis for all areas of the business including sales, operations, marketing, and SG&A.• Direct the development and consolidation of the annual Global Operating Plan. Responsible for coordinating, developing and providing detailed analysis and cause of change for all global regions. • Develop and provide monthly forecast updates and performance analysis to senior management dissecting and explaining performance variations to Plan and forecasts. Identify hazards and opportunities with recommendations and gap closing action plans to protect profitability.• Responsible for preparing and drafting all presentations for senior management including monthly financial reviews, annual operating plan and quarterly business reviews.

Lead and direct the planning, forecasting and analysis functions for a $600 million Global Pet Products business. Provide business support and analysis for all geographic reporting regions; North America, Europe, Asia Pacific and Latin America. Provide financial support and analysis for all areas of the business including sales, operations, marketing, and SG&A.• Direct the development and consolidation of the annual Global Operating Plan. Responsible for coordinating and developing the P&L’s, balance sheets and Cashflow for profit centers in North America, Europe, Japan, Asia Pacific and Latin America. • Direct the development of standard costs, manufacturing costs, manufacturing variances and other cost of sales, price promotions and rebates and SG&A expenses. • Provide monthly forecast updates and performance analysis to senior management dissecting and explaining performance variations to Plan and forecasts. Identify hazards and opportunities with recommendations and gap closing action plans to protect profitability.• Responsible for preparing and drafting all presentations for senior management including monthly financial reviews, annual operating plan, quarterly business reviews and presentations to the board of directors.• Assisted in the delivery of 6 consecutive years of profit growth. • Directed the activities of a brand protection department designed to eliminate counterfeit products from global marketplaces

Led all financial and business initiatives for the Eastern Sales Region of the United States, representing 33 states and over 350 distributors, producing $1.5 billion in sales revenue. Provided business support for the Regional Vice President, 3 Area Vice Presidents and was responsible for the development of 4 Area Finance Managers and 4 Area Analysts. •Directed the development of the annual Strategic Operating Plan, including development of the volume plan by state/brand/package, establishing field tactical spending targets and general and administrative budgets.•Provided monthly performance and forecast updates to senior management, identifying areas of concern and hazards and opportunities, resulting in spending adjustment to protect profit.•Developed and led training to enhance the skill-set of 120 members of the national field sales leadership team. Training directed at improving the understanding of profit and loss statements, drivers of profitability, and margin and breakeven analysis. •Delivered $6 million in mix improvement versus operating plan, by influencing promotions and field focus on key profit driving packages.

Provided leadership and a total financial perspective to the management of a sales territory or Field Business Area (FBA), generating $400 million in sales revenue. Led all financial forecasts and the financial evaluation of all major initiatives. Evaluated monthly financial performance from all areas of the business to identify risks and opportunities while providing analysis of future implications. Operated within a three-tier system.•Responsible for coordinating planning and forecasting for all areas of the business including, Field Sales, Field Operations, Field Marketing and Key Accounts.•Managed pricing, marketing and G&A budgets in excess of $35MM. Established spending discipline delivering 3 consecutive years of under budget performance, not previously accomplished.•Responsible for establishing and evaluating all pricing and trade decisions for 156 distributors.