David Mccormack Email & Phone Number

Dublin, Dublin, Ireland

County Dublin, Ireland

I work with businesses to shape customer perceptions of their brands, through effective communication design and compelling visual storytelling, that differentiates them in the marketplace.I provide agencies and businesses with both strategic and creative expertise; to define, create, build and/or reposition brands for growth. Highly experienced in brand development, graphic design, packaging design and photography; I provide a full end-to-end service for businesses and specialist outsourcing for agencies.

Dublin

Working in partnership with OwensDDB and Valeo Foods; I was contracted to build, equip and develop Valeo Foods' in-house creative studio, the Valeo Food Lab; overseeing studio output whilst managing an onsite team, production schedules, stakeholder management and engagement with external suppliers.I also built an extensive packaging design portfolio on strategic New Product Development (NPD), Renovation and Brand Extension projects across the Valeo portfolio of FMCG brands including Batchelors, Odlums, Jacobs, Gateaux, Wilton, Robert Roberts, Oatfield, Kelkin, Chef, Findlater & Co, Salana & Eshe Coffee.

Dublin, Leinster, Ireland

Following the successful rollout of a new online platform, this consultancy contract provided interim management for Brown Thomas' multi-channel creative team. Overseeing creative output from the designers and developers, I was also tasked with delivering better working efficiency with teams from multichannel, CRM and marketing, through to their in-house photographic studio and in-store merchandising teams; to ensure consistent, high quality communication across all customer channels.

Dublin

I led the development of Croke Park Stadium's online communications strategy; designing, commissioning and project managing the development of Croke Park's digital platform www.crokepark.ie - consolidating multiple sites and brands onto a single, centrally managed communications platform, with an integrated ecommerce portal for the GAA Museum, provision for future digital infrastructure development supporting client management in the Meetings & Events channel and social engagement strategy for the Stadium as a whole.I also developed an overall strategy document to include brand guidelines, tone of voice and technical instruction for stakeholders and content contributors across the business.Deliverables included:• Full Project Management service from scoping, pitch and agency engagement thru to final delivery and ongoing development implementation • Overall responsibility for budget control and allocation• Commissioning 3rd party creative - promotional video, photography and drone work• Partner, 3rd party supplier and internal stakeholder management• Initial Concept Design/Wireframing• SEO and advanced analytics reporting/interpretation • Art Direction• Copywriting• Asset creation across print and digital for both the GAA and Croke Park- outdoor, promotional, direct mail & digital including photography• Training and guidance for colleagues on Adobe CC product suite, print, video and web production - to increase in-house capabilities and ability to effectively respond to the demands of a fast-paced organisationIn additional to my primary brief, I worked with colleagues in the GAA on their agency selection process for the scoping, delivery and longer term development of GAA.ieIn keeping with the ethos of the GAA and Croke Park Stadium; I also volunteered for the wider organisation on match day; on sustainability teams, in local community events and concert activities etc.

Dublin

I developed a route to market strategy for a beacon technology startup, including:Identifying target markets and key customers across various verticalsApplication scenariosPricing models & growth strategiesBudget forecasting

Dublin

I managed our key relationships with manufacturer brands in Ireland; working with their marketing and commercial management through to c-suite level, to develop multi-channel strategies to help them engage their customer base and win new customers through the creation and delivery of:• Multi-Channel digital marketing campaigns - with detailed performance reporting• Bespoke front and back-end development for both their national brand and network sites• Tailored asset creation in support of national advertising campaigns• Custom CRM and engagement platforms, based on individual brand requirementsI managed a number of critical projects to further develop our service offering, delivering Market Intelligence products to help my clients better understand the digital landscape and opportunities it presented for revenue generation and to assist them in the development of more informed marketing strategies for desktop, tablet and mobile. Internally, I led on the development of new processes to maximise efficiency and better collaboration between functions:• Restructured our pricing models across all channels to deliver sustainable revenues and indeed better transparency for clients, leading to increased engagement across all product categories• Negotiated and agreed contract terms with 3rd party development partners to provide critical services and data to underpin our product development.

Dublin, Ireland

I worked as part of the EU Enterprise Team to achieve sales objectives through close consultation with eBay's major retail brand clients across UK & EU marketplaces, developing and scaling their online business strategy through engagement, pipeline management and seasonal forecasting; integrating their traditional bricks and mortar retail model with eBay's marketplace and providing clear direction on how best to build on that, as part of a multi-channel model. This involved working closely with clients on their inventory management, trend forecasting and leveraging promotional campaign opportunities, both on site and from our Dublin base.

Dublin

I built and managed relationships in the specialist photographic channel, delivering against revenue and strategic objectives; whilst developing retail marketing strategies and campaign localisation for our market.I also developed and implemented our professional engagement strategy; strengthening our relationships with professional bodies, individual photographers, educational and government departments from a technical & knowledge perspective; devising training programs and initiatives to build local brand awareness and stronger links between Canon and the professional market.

Dublin

I delivered branding and communication projects across print and web for a range of clients from SME through to State bodies, project managing the creative process from pitch through to project delivery including: • Logo, Stationary & Brochure Design• Annual Reports• Flash Animations• Website Wire-framing• Pitch Presentations and Custom Tender Packs• Illustration• Print Advertisements.I developed my skills in both web and print - in both key Adobe software packages and digital/lithographic printing processes.From a client perspective, I gained a deep understanding of agency structures and client services and was recognised for my ability in project management.

Dublin

On joining the retail business of Person2Person during the transition from analogue to GSM mobile, I was afforded the opportunity to run my own store and developed the key skills associated with retail management particularly in the areas of financial reporting, staff management and customer service.In a particularly interesting time for the industry, I developed my skills in customer expectation management, engagement and mentoring whilst consistently delivering against financial objectives.

Masters In Digital Media Technologies, - (Design Principles, Project Management, Motion Graphics, Web Technologies, Screen Tools), 2.1 Honours Degree

I have completed my MA with a 2.1 Honours focusing on video production, motion graphics and web with additional focus on copyright law.

Professional Diploma Iapi, Executive Advertising, Distinction

I graduated with a Distinction in the areas of Marketing, Advertising Strategy, Client Services and Media Planning

Ba Visual Communications (Design), - (Graphic Design, Typography, Photography And Motion Graphics), 1.1 - 1St Class Honours

I graduated top of my class with First Class Honours. I was also awarded for 'Best Thesis' and 'Best Use of Multimedia' in degree year.