David Mcdarby Email & Phone Number

Renton, WA, US

Bellevue, Washington, United States

Seattle, Washington, United States

• Collaboratively led and delivered over 50 major content deploys on the mobile game MTG Arena using telemetry and data-driven design decisions, to meet engagement, retention, and revenue goals for a F2P economic model.
• Led system design and assisted in feature implementation of MTGA’s New Player Experience that led to increased user retention and conversion by 14%.
• Designed, implemented, tested, iterated, and evaluated cards, events, cosmetics, reward structures, monetization planning, features, and feature pipelines for Tabletop, Magic Online, and MTG Arena.
• A member of over 10 MTG Design teams such as Kamigawa: Neon Dynasty and Warhammer 40,000, some of the best-selling Magic products of all time.
• Translated design pillars and experiences working with external partners and licensor IPs (Street Fighter, The Lord of the Rings, Final Fantasy, others) creating fun and authentic content to celebrate and ensure brand.
• Scripted and implemented features in Unity using C# and in-house tools.

Renton, Washington, United States

• Initiated over 20 new prototypes, projects & features – broke down tasks, addressed potential bottlenecks and set milestones and goals as product owner for teams of 20-30 people. Active live-ops support for emergent.
• Stepped up to meet revenue targets for Magic Online as business lead for two years leading a team of 23 people that increased revenue by 11% and grew daily active users by 19%.
• Owned projects and features through all phases of production. Worked with artists, engineers, game designers, QA, and other developers to create stickier and more players to set the business and players up for success.
• Forecasted, monitored, prioritized, and balanced the overall scope, schedule, and quality of over 40 WotC products and projects as Scrum Master driving business planning. Drafted and presented proposals to stakeholders.
• Led marketing and communication for Magic Online to gather feedback and iteratively align player business needs and player wants.
• Advocated for diverse representation and inclusive practices at WotC and within various communities, as well as charity volunteering.

Renton, Washington

• Regularly collaborated with R&D to design, develop, and produce all elements of our game systems in over 30 released products.
• Extrapolated data to determine specific online economic trends and influences.
• Tested, investigated, filed, and triaged reported bugs in 20+ systems.
• Created, reviewed, and maintained the database for running events on Magic Online.
• Administrated tournaments remotely using multiple tools and regularly update existing administration tools and processes.
• Utilized real-time problem solving and critical thinking to solve technical issues for users to maintain positive media presence.

Roanoke, Virginia Area

• Worked with copy editors to write weekly article focused on various facets of Magic
• Created localization guides for verifying orders
• Produced video content and advertised a brand to promote sales
• Researched market history and trends to extrapolate movement and communicate findings
• Adapted to new tasks and working conditions through traveling and performing multiple tasks simultaneously in an ever growing office environment