At LIFT Healthcare, we engineer healthcare marketing success. Our passion is solving problems, bringing value, delivering measurable results, and LIFTing up our partner clients. We are devoted to offering best-in-class solutions that are engaging, relevant, accountable, and firmly grounded in healthcare consumer understanding. LIFT is a market maker— providing a powerful mix of data, intelligence, and services unavailable through other agencies in the healthcare sector.

Health 2.0 promotes, showcases and catalyzes new technologies in health care. We do this through a worldwide series of conferences, code-a-thons, prize challenges, and more. We also have the leading market intelligence on new health technology companies.About Health 2.0Health 2.0: The conference. The media network. The innovation community. The Health 2.0 Conference is the leading showcase of cutting-edge innovation transforming the health care system and is the premiere platform… Show more Health 2.0 promotes, showcases and catalyzes new technologies in health care. We do this through a worldwide series of conferences, code-a-thons, prize challenges, and more. We also have the leading market intelligence on new health technology companies.About Health 2.0Health 2.0: The conference. The media network. The innovation community. The Health 2.0 Conference is the leading showcase of cutting-edge innovation transforming the health care system and is the premiere platform connecting IT innovators to established health care providers. Health 2.0 covers the broadest spectrum of the technology revolution that is shaking up every sector of health care. Learn more at www.health2con.comHealth 2.0 has introduced over 500 technology companies to the world stage, hosted more than 9,000 attendees at our conferences and code-a-thons, awarded over $2,463,000 in prizes through our developer challenge program and inspired the formation of 54 new chapters in cities around the globe.The Miami Chapter of Health 2.0 is committed to seeking out and catalyzing technology and innovations coming from entrepreneurs and Innovators in South Florida. Show less

Project Lift / Healthcare Startup IncubationProjectLift is a business development portfolio company devoted to guiding early stage businesses through the various steps of launch and industry acclimation. We provide the businesses we support with important access to the healthcare space through the myriad relationships we have in the space, as well as the clients of The Lift Network and Lift1428—mostly hospitals, health networks, and payers—who are eager to innovate and seek… Show more Project Lift / Healthcare Startup IncubationProjectLift is a business development portfolio company devoted to guiding early stage businesses through the various steps of launch and industry acclimation. We provide the businesses we support with important access to the healthcare space through the myriad relationships we have in the space, as well as the clients of The Lift Network and Lift1428—mostly hospitals, health networks, and payers—who are eager to innovate and seek trusted relationships in which they can explore transformative business thinking. ProjectLift plays an active role in business growth and business development for the businesses we partner with by: mitigating access to the space; providing expertise, tactile advice, and guidance; helping with piloting relationships and market entry; assisting with strategy and tactics for marketing and sales; and providing insight into business and legal matters. ProjectLift offers a palpable professional environment that entrepreneurs can leverage for contextualization and business traction in early-stage business development. ProjectLift offers a unique blend of access and guidance that partnered entrepreneurs find very desirable and useful as they launch new technology-grounded businesses into the healthcare space. Show less

True North helped define many ideas that have informed the population health management initiatives that prevail in many healthcare organizations today. As the founder of the company and a known innovator who designed and patented a process for connecting healthcare providers with patients & wellness information, McDonald is regarded as a leading media innovator and expert in population health management, customer acquisition, patient education, data analysis, and strategy within the… Show more True North helped define many ideas that have informed the population health management initiatives that prevail in many healthcare organizations today. As the founder of the company and a known innovator who designed and patented a process for connecting healthcare providers with patients & wellness information, McDonald is regarded as a leading media innovator and expert in population health management, customer acquisition, patient education, data analysis, and strategy within the healthcare space. McDonald is one of the first healthcare innovators to develop a patient data analytics platform used to inform population health management strategy and deliver profitable growth to hospitals challenged in today’s payer environment. McDonald also adapted his analytics innovations to mobile devices—thereby facilitating liquidity of important data across the hospital and healthcare landscape.True North became what was arguably one of the best places to work in Tennessee—employing over 130 business, healthcare, editorial, design, and marketing professionals before being sold in 2007.Exited True North in 2007—acquired by H.I.G. Capital, Miami Show less

Project Chantek / Ape Language ResearchLanguage acquisition and Orangutan Intelligence Study working hands-on with Chantek, an Orangutan.The goal of Project Chantek was to investigate the mind of an orangutan through a developmental study of his cognitive and linguistic skills. McDonald worked with research directors to engage an orangutan in what anthropologists call enculturation—researchers not only taught a form of communication, but also aspects of the culture upon which… Show more Project Chantek / Ape Language ResearchLanguage acquisition and Orangutan Intelligence Study working hands-on with Chantek, an Orangutan.The goal of Project Chantek was to investigate the mind of an orangutan through a developmental study of his cognitive and linguistic skills. McDonald worked with research directors to engage an orangutan in what anthropologists call enculturation—researchers not only taught a form of communication, but also aspects of the culture upon which that language was based. Beginning at nine months of age, Chantek was raised at the University of Tennessee at Chattanooga by a small group of care-givers who communicated with him by using gestural signs based on the American Sign Language for the deaf. Chantek produced his first signs after one month and eventually learned to use approximately 150 different signs, forming a vocabulary similar to that of a very young child.The Chantek project destroyed the common assumption that the slow and deliberate orangutan was also the stupid orangutan, relative to the other great apes. Chantek developed linguistic skills in a manner strikingly parallel to the way deaf human children and other great apes learn sign language. Thus Chantek added to the evidence that the nonhuman apes share with humans significant cognitive underpinnings for the comprehension and production of language. Show less