A significant challenge marketers face is the distinct lack of analytical, timely and actionable data needed, in the digital space, to optimize ad buying decisions for our clients. The Buckley Group-Indianapolis, and the product is AdByze TM. It’s a SaaS-based solutions suite with relevancy that is vital, critical, and indispensable in this highly competitive environment. The Buckley Group – Indianapolis, formed as a regional office joint venture of the Florida-based Buckley Group (TBG), provides digital/programmatic/RTB adtech solutions tools to advertisers, agencies, and other 3rd party intermediaries in the upper Midwest. Not only have we found the software to be a powerful provider of actionable data in terms of where our clients can better spend their ad dollars, but it also provides insights into overall campaign functionality and effectiveness. This reporting includes:• Time ads are “in view” by a consumer• The exact number of both quality (>5 seconds in view) as well as premium (>10 seconds in view) placements • On which websites ad placements are seen (even on exchanges where this data is not readily available)• Which IAB formats are performing best relative to other parts of the campaign• Assignment of attribution for which ads actually WORK best… not just which ones touched the consumer lastAdditional AdByze features include:• Ability to run unlimited tags without degradation of site performance • Optional access to nation-wide consumer panel polling, to secondarily validate digital outcomes results• Ability to provide insight into both the psychographic and demographic profile of site visitors