This is the DREAM!As the Promotions Manager at G98.7FM, I run the Promotions Department for the only Urban A/C Station in Canada, which is located within the 4th largest radio market in North America. I have a lot of responsibilities and the list continues to grow each day. G98.7FM (Intercity Broadcasting Network) is an independent broadcaster among an industry of giants meaning our team has to be as resourceful, innovative, and as cost-creative as possible. My day to day includes building unique promotional campaigns for our clients and potential clients including Multi-National Corporations, National Agencies, and local retail business. It starts by being knowledgable and connected to as many sources as possible. I'm always looking for new trends, buzzing topics, and the things that I believe that are important to our listeners. Knowing what's important to both our listeners and advertisers allows me to connect them with targeted results. Managing inventory, promotional budgets, and prizing systems were included in my responsibilities alongside Internal marketing initiatives, street level promotions, managing my own department staff, and assigning the community events to support.With an already established communications background, I manage all electronic interaction between our station and the listeners including Websites, Web Content, E-Newsletters, and Social Media.

My Stylus Group experience has been no less than great! Aside from handling many of the day-to-day marketing communications for the actual awards show in the spring, we also set-up conferences across Canada, and executively produced our first television show (The Ultimate MC), all in one year! My role has been building the strategic relationship with our promotional partners as well as internal sponsor assignments. I also design and implement the marketing plans and program promotions, while monitoring overall effectiveness and conducting brand research as needed.We're always developing our communications department including the maintenance of the the Stylus website and blog elements, as well as all social media platforms.Our focus is on expanding the brand presence within the community regionally and on a National scale.

This was a great opportunity and was definitely one of my most challenging marketing experiences as well! As an Apple Solutions Consultant for the Apple Re-Seller locations in Durham (Future Shop & Best Buy) I had to initiate and develop an array of strategies to build overall sales for these retail locations.I did this by training each location's staff about the solutions Apple products can offer. Building a virtual 'Sales Team' was pivotal in reaching and exceeding the goals for the locations. Also, providing in-depth reports was a major part of position including forecasting, finding successes, and overcoming challenges.While In-store, I was the specialist for all Apple products specializing in Laptops, Desktops, and all peripheral devices.Results-wise, one of the locations I worked out of, led the entire country in Units sold (within our program) and add-on accessories for numerous weeks during the Xmas holidays!

What a great opportunity! My experience here was the most valuable of my radio career to that point. I had the chance to put my vision and experience into something tangible, and was solely responsible for the entire Marketing and Promotions department for all three radio stations. This included creating, implementing, and executing our major promotional concepts from beginning to end, including Ratings Promotions.While here, I also coordinated specialty promotional campaigns working alongside Creative, Programming, & Sales Departments. Managing inventory, promotional budgets, and prizing systems were included in my responsibilities alongside Internal marketing initiatives, street level promotions, managing my own department staff, and assigning the community events to support. With an already established communications background, I was able to administer all electronic interaction between our cluster of stations and the listeners including Websites, Web Content, E-Newsletters, and Social Media.With limited resources I had to develop a plan that enhanced the marketing and promotions strategies in our marketplace through interaction with our audience, and external marketing resources, which was a healthy challenge.