David Meng Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

• Kept up with new sales strategies in the market and collected first-hand price information across countries for a price match as requested by the loyalty and retention program. • Campaign/Specials Management  Discussed business objectives, determined targeting sample sizes along with selection criteria, channels  Pre-sizing estimation (Business rules & Power analysis) and Conducting segmenting and profiling analysis based on the needs of the business according to Deep Dive Analysis, RFM modeling, and Penetration Analysis to determine the best target selection criteria. Interfacing with various groups such as products, risk, and reporting teams and led the campaign design by creating a waterfall process along with the supplementary documents in terms of tables, joining conditions, filters, and fields (Draw.io, MS Word & Excel)  Shortlisting customers using SAS, SQL: Delivered the list in a required format along with its tactic ID Structures and assembles data into multi-dimensions with various granularities (e.g., demographics, customers, products, transactions). Monitors and tracks performance and addresses any issues Ad-hoc Analysis:  Investigated and explained the spike/flux existing in the output compared to patterns/trends in history, that might be caused by upstream data source or a logic error existing in the code Analyzed and identified KPIs for new originations that would bring the most profit into the company as a result of new special - Standardized Parameter Estimation (Mallow’s CP, adjusted R square, RMSE, Statistics C, BIC, SBC and ROC, Lift/Gains Charts)