I author FOR SCALE, a best-selling Substack on the supreme potential of the domestic interior. for-scale.com

Brand-building content startegy, production, and copywriting, bringing vision and inspiration to an international list of clients in the United States, South Korea, Hong Kong, Sweden, and the UK.Clients include: Acne Studios, Madhappy, ESPRIT, IKEA, META, Google, Airbnb, Swarovski, LoveFrom, Willett, Private View(s), Neue Zürcher Zeitung, Tsz Shan Monastery, North Six, Majid Al Futtaim, Covent Garden, MINI, Porter Airlines, Union Pearson Express, G.F Smith, the tourism boards of Helsinki, Florence, and Thailand, and othersEmployed by clients for my clarity of thought, judgment and critical thinking – having my ears to the rail about what new things are happening that merit attention.Please see my website a list of clients, at www.davidmichon.com

A once-lauded design magazine was on the precipice of closure; I was tasked with reviving it.The magazine increased sales by 25% within two months of the relaunch.

For a creative agency that markets themselves on a USP of editorial know-how, I was responsible for leading new editorial concepts and overseeing all editorial projects.

Tasked with launching Monocle’s most ambitious project: a 24-hour digital radio station.Managed the launch of Monocle’s 24-7 audio service, including program development, on- and off-air talent acquisition, management of a staff of over 40 people.Producer and sometimes presenter of The Urbanist, a weekly radio program on cities and city life, that garnered 250,000 subscribers by end of its first year and 500,000 by Year 3.