President of a full-service brand licensing agency that builds and manages strategic brand licensing programs for well-known brands and category leading manufacturers. Perpetual's unique approach involves building long-term, win-win relationships between Brand Owners and Manufacturers. The agency's profitable merchandise licensing programs extend desirable brands into new products, to new consumers, at new and existing retail channels.Perpetual Licensing is a leading brand licensing… Show more President of a full-service brand licensing agency that builds and manages strategic brand licensing programs for well-known brands and category leading manufacturers. Perpetual's unique approach involves building long-term, win-win relationships between Brand Owners and Manufacturers. The agency's profitable merchandise licensing programs extend desirable brands into new products, to new consumers, at new and existing retail channels.Perpetual Licensing is a leading brand licensing agency dedicated to helping clients leverage the equity found in brands by creating strategic brand extensions. Perpetual’s team is comprised solely of marketing and licensing professionals, each with more than 20 years experience. Founded in 2004, Perpetual's brand licensing experts build strategic licensing programs for forward-thinking brand owners seeking to license-out their brands and trademarks, as well as for category-leading manufacturers looking to license-in, or acquire brand licenses. For more information, please visit www.perpetuallicensing.com Show less

Managed Ford’s $1.3 billion global trademark licensing business at the largest brand-licensing agency in the world. Supervised a cross-functional team responsible for the development, Implementation and operation of global strategic brand licensing programs for all Ford Motor Company brands including: Ford, Lincoln, Mercury, Jaguar, Land Rover, Volvo and Aston Martin.

Served on the management team of a new division that developed the industry’s first commercial online digital music distribution business. Lead team of four responsible for the acquisition and management of business-to-business retail partners.

Identified, developed and launched new brand extension and brand licensing ventures for the MTV and VH1 cable television brands. Supervised a team that analyzed hundreds of traditional and new media business opportunities for selection and implementation.

Selected by management to serve on a team that prepared and executed the business plan for BMG’s direct marketing Canadian mail-order music service, creating the division’s first international business extension.

Developed and implemented direct response advertising media plans for Fortune 500 clients including: Apple and AT&T. Negotiated ad buys and partnerships with representatives from print, direct mail and television media.