David Minster Email & Phone Number

New York, Ny, Us

New York, United States

New York Lottery, Energizer, Grubhub, and Upfield-Leading brand strategy development , brainstorms, and audience insights across NY Lottery’s new scratch-offs, draw games, and Mega Millions, generating $5.6B+ in yearly sales and increasing player base 3% YoY-Utilizing proprietary research tools & Nielsen to inform brand strategy media recommendations, providing planning team & clients with insight into consumer behavior-Communicating with clients, planning & investment teams… Show more New York Lottery, Energizer, Grubhub, and Upfield-Leading brand strategy development , brainstorms, and audience insights across NY Lottery’s new scratch-offs, draw games, and Mega Millions, generating $5.6B+ in yearly sales and increasing player base 3% YoY-Utilizing proprietary research tools & Nielsen to inform brand strategy media recommendations, providing planning team & clients with insight into consumer behavior-Communicating with clients, planning & investment teams, and research teams daily to ensure project deadlines are met in a timely fashion-Led audience creation workshops with clients across Armor All and Upfield Show less

New York City Metropolitan Area

Account: Red Bull

Account: Google/YouTube-Mining syndicated data, third-party studies, and qualitative research to inform strategy-Leading consumer insight analysis, media thought leadership, audience recommendations, and cultural trend analyses -Support across all custom campaigns from concept development to shoots and activations -Assist in creating new, innovative ideas and brand activations -Collaborate with integrated planning and investment teams to manage and execute campaigns

Greater New York City Area

Account: Google/YouTube-Used Nielsen Ad Intel, iSpot, YouGov, and MRI to analyze competitor brands, category media spend, and creatives along with audience insight to support our media recommendations-Created and updated trackers, flash reports, buying goals, and client-facing weekly newsletters -Assisted in developing buy recommendation, tactical strategies, and post-campaign analysis decks-Winner of the inaugural PHD Googler Award

Miami/Fort Lauderdale Area

Greater New York City Area

Partnered with one intern to support a team of 8 technology recruitersConducted LinkedIn and other online searches to identify and prescreen prospective tech candidates and followed up with cold calls to formalize introductionResearched current clients by obtaining background information and compiled and presented profile reports to recruiters in order to gain a better understanding of our client base

Bachelor Of Arts (B.A.), History, Sophomore

Activities and Societies: Blue Diamond Society, Student Affairs Board, Maroon News Writer

Education record