Previous marketing manager roles with Nestle, Australian Eggs, Australian Pork, and consulting with Optus, The Athletes Foot, and others. Marketing and business management is a passion where I have a strong track record of achieving branding, communications, sales and profit objectives. My starting point is always to understand the insights of the target market as well as the strengths of my organisation. My approach is to undertake any communications, product or channel development which also reinforces the key competitive positioning and branding of the organisation as a whole to all its market segments.Over my career I have had senior responsibility for strategy, retail category development, communications, quantitative and qualitative research, branding, advertising, events, business partnerships, sponsorships, media and PR, planning, business and P&L development, agency management, database marketing, website development, social media, and staff leadership and development.While most of my experience is in Food marketing, I have augmented this with learnings from non-food markets across a range of consumer and business categories, at both a corporate and consultancy capacity. Please contact me for more details.