Manage a content team working in Scaled Agile environments, helping them assess, plan, create, and improve pharmacy content across the customer-facing digital channels used by CVS Pharmacy, CVS Caremark, and CVS Specialty.My responsibilities include:- Articulating and advocating for the content team’s evolving role as critical design partners.- Managing and mentoring members of the pharmacy content team, combining servant leadership and developmental coaching approaches.- Leading creation and evolution of the CVS Digital Content Style Guide, with a team from across our portfolios.- Collaborating with product, design, engineering, and business leadership to refine cross-functional processes of feature grooming, discovery, communication, and testing.- Conducting research and socializing learnings to guide improvements both to internal content processes and customer-facing content standards.- Recruiting, onboarding, and training.

As part of the digital team, I develop content that helps CVS customers and partners throughout the company's pharmacy, retail, insurance, and benefits products and services.

Bredin's team of top-notch writers and deeply knowledgable researchers help Fortune 500 marketers engage with small and midsized businesses. In my role, I was responsible for:- Communicating the firm's mission and strengths to a niche audience of corporate marketers and sales leaders.- Evaluating and revising all Bredin marketing pieces and digital assets to keep them focused, useful, and aligned with strategic objectives.- Creating and maintaining Bredin's marketing plan and calendar to make sure our research, webinars, and other content initiatives were on track, and that they reinforced one another.- Overseeing web analytics, email marketing, and webinar series.- Developing and coordinating marketing research programs.- Writing research questionnaires, analyzing results, and presenting findings. - Advising clients on best practices in content marketing and SEO.- Writing and editing custom content for clients.

-Partnered with customers to develop multichannel communication strategies for IT initiatives.-Advocated for distinctive, clear, creative, and (really!) fun communication to increase audience engagement, understanding, and confidence.-Served as community manager for enterprise social collaboration platform.-Determined appropriate communication channels for a given purpose and advised on their best use.-Conducted research and advised on best practices in the design and content of documents, sites, and campaigns.-Advised on and implemented SEO strategies.-As a member of an agile development team, identified, wrote, and took responsibility for resolution of all content-related issues. -Coordinated with product owners, subject matter experts, tech support, and developers on creation and maintenance of large volume of product information and resources in Drupal and Jive environments.-Developed content and guidelines appropriate for each communication channel.-Served as ad hoc consultant and writer for user experience designers and developers in need of content, editing, or research.

Co-writer of a regular parenting column.

-Determined strategy for rollout and implementation of a major educational software initiative. -Directed the communication and training process for in-house employees and sales force. -Developed and maintained relationships with key customers and lead researchers in the field. -Led efforts to define product, place it within the market, and respond to customer feedback. -Served as product owner on agile development team, writing user stories and setting priorities. -Managed team that presented to, trained, and supported new users. -Worked closely with sales force and sales management to close business and support adoptions.

-Conducted research efforts to develop new products and seed adoptions. -Ran focus groups, surveys, questionnaires, usability tests, and interviews with users. -Advised on test methodology for other research efforts. -Tested messaging and campaigns on behalf of marketing and training groups. -Represented the customer in design and development meetings. -Maintained relationships with conference sponsors, potential customers, and advisory boards. -Trained sales force on new products and sold new products in the field.

-Developed and revised content for online, mobile, video, and print marketing initiatives. -Collaborated with third-party business and marketing groups to create co-branded marketing pieces such as banners, custom webpages, e-mails, guides, and brochures. -Revised B2B and B2C communications to establish a consistent tone and vocabulary. -Advised on best practices in developing content for various user groups and audiences.

-Developed editorial strategies to meet business partners’ project goals and anticipate user needs. -Oversaw development and application of editorial style guide, focusing on tone, consistency, and accuracy across multiple sites and product lines. -Wrote and edited content and documentation for multiple Fidelity sites and platforms.-Implemented SEO standards on all public content.-Helped ensure accessibility for vision and motor-impaired users.

-Acquired books, supplements, and media for a variety of courses through competitive pursuit of best-in-field authors. -Built Bedford/St. Martin’s relationships with key faculty, administrators, and discipline experts. -Developed book proposals and assessed submitted manuscripts. -Edited manuscripts and prepared sales briefs for proposed projects. -Created and managed focus groups and survey programs to evaluate proposals and revisions. -Traveled extensively to give presentations and work with authors and sales reps.

-Managed editorial development of digital products for communications, composition, and music. -Wrote sales briefs and marketing copy. -Ran review programs and focus groups to evaluate products. -Wrote and edited content and documentation for websites and software. -Maintained style and graphic consistency across websites.

-Tracked and reported on group projects, meetings, and schedules.-Created web sites to accompany and promote books.

-Worked with editors in planning content for web magazine and launch of print quarterly. -Contributed to writing and proofreading of headlines, captions, and call-outs. -Wrote back page feature and sidebars. -Assisted with the art direction and worked closely with the magazine’s freelance illustrators.