A privately owned business whose principle shareholder and investor was Standard Chartered Bank. There were 2 operational divisions; M Financial Services and M Marketing Services. M Financial Services developed and operated the lowest cost full service “white label” money transfer solution available. Operational with Tesco in the UK and Poland plus several retailers in Malaysia, including market leader the Dairy Farm Group. The marketing services division used mobile phone airtime as a promotion reward mechanism for consumers. Highly successful in store programs across Asia including Casino in Thailand and Dairy Farm Group in Indonesia.

The £13bn Unilever European Foods business sought to significantly improve efficiency and effectiveness by developing a single European entity based on common processes and systems across 30 operating companies. Responsible for defining best practice Customer Management and Trade Marketing processes, defining functional requirements, managing the delivery of the technical solutions and associated change management.

Helped to set up the Unilever Tesco Business Unit, incorporating 4 operating companies into one team in a single location. Responsible for a series of cross category initiatives to maximise the potential of Unilever scale as Tesco’s largest branded supplierP&L responsibility for the Frozen Food and Ice Cream categories.

Responsible for developing the customer management strategy and driving the Customer Marketing agenda with accountability for managing and optimising the return from a £70m sales promotion budget. Supported by a team of 16 whose key responsibilities included the development of category strategies, developing category management initiatives and ensuring the optimal assortment and visibility of brands.

Managing the Birds Eye poultry brand and grew brand share from 22.5% to 33.4% with absolute sales increasing by 53%.

Managed 3 business groups with revenues of £460m supported by 3 managers.

Responsible for two categories within J.Sainsbury, Safeway, Waitrose together with own label development with Marks & Spencer.

Wholesale and convenience customers