Responsible to drive North America clinical service program strategy focused on transforming the customer relationship away from transactional to consultative encounters through partnership enabling offerings while achieving aggressive growth targets of >30% YOY in line with SPoR. Clear strategy executed through launch of recurring revenue subscription/membership services (including complex department-wide clinical excellence agreements) , sharpened value proposition with offering outcome marketing (ROI/shared risk modeling), reshaping internal solution sales mindset with focused sales enablement for all channels, matching incentives to goals, leveraging internal and external partnerships for scalability and agility, and pursuing inorganic growth opportunities.Results to date have exceeded all targets with >80% OIT growth YOY (2020-2021), shifting >75% of revenue to recurring/renewable education memberships/subscriptions since launch, contributing to >25% total revenue growth YOY (2020-2021) all while maintaining world-class NPS of >92.Pinnacle Board Winner: 2021

I was responsible for the development, design, and management of ultrasound clinical education solutions for the vascular and point-of-care markets. I maintained a > 90 NPS throughout all programs offered (>100 coursewares) in a blended learning model of traditional classrooms, web-based, virtual, and tele-guidance formats. These courses aim to drive adoption, proficiency and deliver clinical confidence and competence. >95% of customers engaged reported an increase in clinical knowledge and confidence upon completion of coursewares throughout my tenure.I effectively pursued and co-created cross-functional teams across internal business units and with external parties including ultrasound societies through serving on the board of directors for the society of vasular ultrasound, trained and managed and evaluated a team of >20 clinical education specialists who delivered the course content I developed and maintained. I executed from ideation to market large scale service solutions with 3rd party procurement in a BMC, worked as an extension of marketing and product development, and was heavily involved in supporting program management for PDLM/NPI in the global market while focusing on North American business needs to drive programs contributing to unprecedented growth.A personal highlight of my experience in this role was rapidly developing and launching COVID-19 webinar series which garnered over 20,000 attendees and provided essential education for international front-line physicians at the start of the global pandemic. To feel so truly close to the mission of Philips to improve the lives of 2.5 Billion people by 2030 was an honor and has continued to shape my perspective and personal mission ever since.

I completed 3 one year terms as an at-large member of the board of directors, charged with consulting to improve the LMS, CMS, and educational experience for the membership of SVU. A few highlights of this experience was the opportunity to serve the society in modifying strategic planning, being a part of the search committee for a new executive director, and contributing to successful navigation of a global pandemic as a society. The honor of serving the vascular ultrasound community in this capacity is profound.

Firsthand experience in a high throughput, center of excellence, reasearch and academic-oriented vascular surgery practice and non-invasive diagnostic vascular lab working way from staff technologist to co-technical director. Gained proven experience with intra-operative exams, new clinic setup/establishment (satellite vascular lab sites and vein center), student/sonographer/physician skills training and didactic education, protocol and criteria development, IAC accreditation application and re-accreditation, PACS creation and maintenance, and research trial participation. Intimate knowledge of the backend of the high quality industry standard ultrasound and physiologic modalities from Philips, GE, Sonosite, Mindray.Vascular technology proficiencies developed in both arterial and venous procedures .

Performed complex pelvic and peripheral venous reflux duplex, interpreted results, and directly communicated with medical director. Assisted with EVLT and schlerotherapy procedures. Trained sonographers, vascular and interventional radiology fellows, and physicians on performing and reporting venous reflux duplex. Since 11/2017 have transitioned away from performing duplex at this site to oversee QA, manage sonographer staffing, and IAC accreditation cycle for the vein center. This was done in order to be on site for concurrent technical director of peripheral vascular services responsibilities at Wake Forest Baptist Health Vascular Lab.

Managed a group of call center employees to generate sales and maintain customer relationships through Oracle CRM. Generated worklists, fielded admissions questions, and worked to tackle first line technical support FAQs. Worked to sell a variety of learning modalities including online, modular, independent, and secondary site.