Dave is responsible for the growth and management of all items in all channels of sales West of the Mississippi River, as well as, the southeast region of the United States. Responsibilities include national and regional key account management, broker management, foodservice sales, and UDS/DSD management applicable.• Sales and broker management: train and manage all broker reps. Work with broker principals to execute strategic initiatives within the region. Responsible for all systematic management tactics including monthly broker performance reviews. • Key account management: manage planograms, promos, plus outs, new item approvals, and execute strategic initiatives with key regional buyers. Chains under management included, Whole Foods Market SoPac, Whole Foods Market NoCal, Bristol Farms, Lassens, Lazy Acres, Mollie Stones, Andronico’s, New Leaf Markets, Nugget Markets, Raley’s, Gelsen’s, Fresh and Easy, Harmon’s, Bashas’, AJ’s, HEB, New Seasons, Market of Choice, Town and Country Markets, Super King, Central Market, Sprouts and others. Dave is also responsible for the management of a national test (minimal store test per Kroger banner) with Kroger in natural sets. Responsibilities also include key foodservice accounts (e.g. Facebook, Google, Canteen, etc) through UNFI, Sysco, O’Sullivan, Blue Star, and other key foodservice partners.• Strategic Advising - on how to accomplish strategic initiatives within the western region. Current advising topics include:o Pricing changes – Impact of price increase and overall strategy (high-low vs competitive price point with lower promotional budget).o Distribution strategy – broadline vs DSD strategyo Broker strategy – using a “one stop shop” brokerage vs a smaller, more fragmented strategy both geographically and by sales channel.o Innovation strategy – advisement on new trending items in West region, as well as, timeline to enter market, and marketing strategy within budget constraints.

As an Officer and Vice President of Sales, I am responsible for the overall growth in sales of Nika Water Company. Led sales efforts to acquire a network of 17 distributors and over 1,000 retailers throughout California, Nevada, Oregon, Washington and Massachusetts. In 2011, led sales efforts to achieve a year on year 250% increase in sales.• Sales management: train, manage, and hold responsibility for the success of internal Area Sales and Marketing Managers and external sales contractors. Develop and manage sales strategies and budget.• Distribution management: set up distribution network to service foodservice, convenience, and grocery channels in the states of California, Nevada, Oregon, Washington, and Massachusetts. Negotiate contracts with DSD distributors. Create promotions and incentive programs to drive distributor sales.• Account acquisition: new accounts range from small independent “influencer” retailers to large corporate authorizations • Account management: expert in managing large and small accounts. Provide creative solutions to turn problem accounts into high achieving sales accounts.• Develop, coordinate and implement annual sales and marketing goals and plans. Responsible for the achievement of sales goals in all markets.• Negotiate strategic marketing partnerships with key companies that target Nika’s key demographic.• Sales reporting: responsible for all sales reporting and forecasting.• New territory expansions: develop infrastructure for sales and marketing operations in all new territories. Manage execution of sales and operations in territorial expansions.• Travel extensively to achieve company goals. Often travel on business 5 days per week.• Brand development: assist in development of POS displays, racking systems and general sales and marketing materials.

As Southern California Regional Manager, I was directly responsible for the growth of Nika sales in southern California. Acquired over 250 UDS and regional chain accounts, forged effective marketing partnerships, and fine-tuned general company operations pertaining to business development, including direct distribution strategy, targeted account sales, and marketing.

Screwed Industries is a manufacturer of motorcycle hardware. Responsibilities included gaining market-share throughout the western United States. Called on and successfully sold into multiple dealerships throughout the country via telephone and in person.

Identified key sales and marketing channels. Developed plans to market effectively within key channels. Assisted in the creation of marketing and sales materials. Put together prospecting lists and executed sales.

I spent an academic year helping Professor David Rezvani untangle the complexity between economics, ethnic enclaves, and semi-sovereign territories known as, federacies. As Professor David Rezvani’s Research Assistant, I collected evidence from macroeconomic indicator databases pertaining to the economic prosperity of marginalized populations under the auspices of associated states.The book, Surpassing the Sovereign State: The Wealth, Self-Rule, and Security Advantages of Partially Independent Territories was published by Oxford University Press as a result of this research.