Analytics and business partner guiding the business towards profitable growth- Built and trained new analyst role on the team to drive dedicated analytics support for 6+ business areas- Developed and utilized new financial models to evaluate and rank new business initiatives with CFO- Trusted business partner to CRO and CFO to build monthly and annual revenue forecastsLed team that transitioned all key reporting to use automated Microsoft Power BI solution- Guided web product team to transition web activity “source of truth” from Google Analytics to Adobe Analytics

Finance partner leading a team supporting all of Tronc’s classified businesses.- Responsible for monthly financial reporting and data analytics for +$150M in annual revenue- Manage diverse team supporting automotive, real estate, and recruitment categories of business- Guiding Tronc through monthly forecast, and annual strategic plan process- Finance lead for all new product forecasts, partnerships, and acquisitions

- Provide business unit insights into key site traffic, conversion, and revenue metrics to evaluate business- Manage P&L for the +$15M business unit- Led financial evaluation of all new products and marketing initiatives- Released 7-Day Free Trail (w/auto rebill) product generating $1M in revenue- Trimmed listing offerings from 5 to 3 driving a 25% increase in Avg. Revenue per Customer- Built new strategic planning tools to provide leadership insight into results- Developed strategies surrounding sales, product, marketing, and operations to generate 17% YoY growth in revenue and 20% increase in site traffic (users and page views)- Evaluated strategic sourcing opportunities and discovered $100K annual savings by moving yard sign vendors- Actively searching for new business partnerships in key areas - Exposure for listings - Joint revenue partnerships - Expansion of product offerings - Operational efficiency / expense savings

- Directed team responsible for reporting and analytics of 5 major business units generating +$250M annual - Provided strategic thinking and financial guidance to aid Tribune Publishing in launching 2 new stand alone business ventures- Created a new strategic planning process and led the nationwide sales teams for all classified verticals (auto, real estate, recruitment) through process for 2 years - Provided financial and operational guidance to the internal call center team - Completed sales teams goal creation, tracking, and payout structure for +50 person team

Lead and manage a team designed to Identify revenue growth opportunities within Tribune's major Classified categories (Automotive, Recruitment, Real Estate) as well as ForSaleByOwner.com.

-Developed new reporting / tracking tools for enhanced insight into Auto Classified sales in Tribune's 8 newspaper markets-Led Automotive group through 2011 strategic plan process including: idea gathering, financial modeling, and results tracking-Kept Automotive group abreast of Automotive industry trends; car sales, new media products, competitive landscape

- Responsible for Monthly Financial reporting for +$500 million business unit.- Created and implemented a national sales leader revenue-based bonus program in 2009.- Developed multiple 3-year financial forecasts for a business unit with consideration for both internal and external factors.- Managed and developed two analysts through to promotion to Senior Financial Analyst.

- Co-led analysis project for wildfires in southern California; developed modeling and cost estimates.- Led a 3-day workshop for 30 Countrywide analysts including delivering keynote address on improving presentation skills.

- Provided senior leadership with valuable financial and operational analysis to drive sustained profitability.- Prioritized the nationwide claim analysis through a team of seven employees to identify critical trends.- Led analysis on financial impacts of the claim organization’s technology reorganization.

- Projected outcomes through cost benefit analysis for a new product offering.- Project leader on the integration of SAP and Business Objects based systems for the department.- Created and maintained company-wide monthly financial reports to track growth and profitability.