David Nagel Email & Phone Number

Boston, Ma, Us

• A member of the BSA's senior leadership team, reporting to the Executive Director and the Board of Directors, leading the vision and execution of the marketing and communications strategy for the second largest chapter of the American Institute of Architects (AIA). The BSA consists of the Boston Society of Architects, a 501(c)(6) membership organization and the BSA Foundation, a 501(c)(3) charity.• Developed a simple, clear and differentiated articulation of the brand mission across both entities which was adopted by the board and deployed across all channels.• Led a redesign of the BSA Newsletter, which resulted in a 34% increase in open rates (to 45%) and a 71% increase in readership versus prior year. Website also saw increased engagement of 84% as a result of the changes.• Rejuvenated public relations outreach, leading to a 170% increase in mentions and a 313% increase in reach in the first 6 months.• Activated new social media strategy, resulting in a 43% increase in views and a 215% increase in engagement on LinkedIn.

• Brand and marketing consultancy specializing in B2C and franchised businesses. Services include brand & messaging strategy, marketing execution, fractional CMO support, agency search and senior-level marketing consultation.• Accelerating awareness and sales growth for clients by aligning brand strategy with business strategy, unlocking critical consumer insights, and creating disruptive, game-changing messaging. Find me at https://www.endangeredspeciesmarketing.com • Experience building and rebuilding iconic brands across a variety of categories including: QSR/franchising, retail apparel, packaged goods, publishing, professional sports, home organization, technology, durable goods, science & technology, retail banking, non-profit and luxury goods.

Atlanta, Georgia, Us

• Led Marketing & Communications for the world's largest retail ice cream brand with over $650 million in annual domestic sales, managing staff of six, five agency partners and over 80% of total annual budget. Responsibilities included brand strategy, creative development and execution (digital, print, audio, television/video), media planning and buying, point-of-purchase, packaging, design, partnerships and analytics.• Increased gross revenue by over 35%, outperforming the industry, by transforming a 75-year-old stagnant brand lacking relevance among younger customers into a healthy, dynamic brand focused on Gen Z and younger Millennials. In 2021, Baskin-Robbins was named the Most Popular Restaurant Chain in America based on a consumer opinion poll by YouGov.• In 2021, led a complete redesign of the Baskin-Robbins brand identity and expression.• Drove an 11-point turnaround to Baskin-Robbins’ overall business via negotiation and end-to-end oversight of the largest partnership in Baskin-Robbins’ history with Netflix/Stranger Things 3. Campaign resulted in over 4 Billion PR impressions in 60 days.• Significantly reduced the impact of seasonality by launching the first nationwide same-day ice cream home delivery service, now representing >6% of overall sales.• Dramatically expanded Baskin-Robbins’ cake business through the launch of eCommerce which now accounts for >15% of all Baskin-Robbins cakes sold.• Led an agency consolidation, resulting in $1 million in reduced fees, while improving productivity and service.• Built a multi-channel, multi-target presence on social media across five platforms, including an extensive influencer marketing program that provided Baskin-Robbins year-round marketing presence.• Slashed production costs by $500,000 and improved speed-to-market through development of an in-house photography studio. • Board Member, Dunkin’ Brands Community Foundation• Member, Dunkin’ Brands Environmental Responsibility Steering Committee

Boston, Los Angeles And New York, Us

Eddie Bauer • Directed advertising, design, public relations, research and planning for Eddie Bauer's $15 million account supporting a $1 Billion US apparel business. • Re-launched the Eddie Bauer brand across multiple channels creating a totally integrated communications model including advertising, promotion and in-store design for Eddie Bauer’s 500+ US stores.• Eddie Bauer print campaign was recognized as an MPA Kelly Award Finalist in 2003 for outstanding magazine advertising.Genuity • Launched Genuity, the world's first integrated internet service provider and the largest Internet IPO in history, valued at $1.9 Billion.• Directed integrated global marketing efforts -- branding, advertising, design, interactive, direct marketing, collateral, corporate sponsorship -- creating a new brand (Genuity) and new product line (Black Rocket) including entire go-to-market strategy and brand guidelines.• In Genuity’s first year, increased aided awareness among their core target of IT and C-Suite executives from 8% to 63% and favorability toward the brand increased to 84%. L.L. Bean • Led day-to-day fully integrated $15 million national advertising effort for L.L. Bean, a $1 Billion apparel brand.• Led development of marketing strategies that added 3 million names per year to Bean's catalog database while decreasing the average age on file by 3 years, exceeding all goals. • Launched L.L. Bean Outdoors, a wholly new business unit devoted to authentic outdoor apparel. L.L. Bean Outdoors reached $100 million in sales within the first two years.• L.L. Bean print campaign was recognized as an MPA Kelly Award Finalist in 2000 for outstanding magazine advertising.

New York, Ny, Us

New York, Ny, Us