David Nathanson Email & Phone Number

Fairfax, Va

Rockville Centre, Ny

Conceive and sell integrated advertising programs that include print and online components directly and in support of the team.

Publisher, Wide-Format Imaging; Wide-Format Imaging is a business publication serving wide-format and grand-format imaging professionals by reporting on industry news, trends, products, services, and management issues. Responsible for planning and achieving the annual and long-term goals for volume and profit for the Wide-Format Imaging brand (print publication, website, digital edition, and weekly eNewsletters) by managing the sales, marketing, editorial, and financials within company standards. Conceive and sell integrated advertising programs that include print and online components directly and in support of the team.Professionally represent the company in the appropriate specialized associations, societies, and groups to develop increased industry presence. Speak for the company while participating in trade shows, conventions, and meetings. AchievementsRe-named Modern Reprographics magazine and re-launched as Wide-Format Imaging in 2002 resulting in the publication rocketing from the number four book in the market to the number one book as measured by IMS. Wide-Format Imaging maintained its leadership position as #1 and never less than #2 in ad pages for the next seven years.Advertising revenue increased from $550K to $1.2 million during my tenure as Publisher as a result of revenue generating brand extensions to include free standing supplements produced in partnership with industry trade associations such as The SGIA Guide to Digital Printing, Digital Interiors, a supplement for the Interior Designer convention (NeoCon) and the Fine Art and Photography supplement, for the Photo Plus trade show. Online advertising sales grew $175k with the introduction of the Video Network, Weekly E-Newsletter, digital editions of the printed magazine, e-mail marketing programs, and a re-designed website which included four Buyer's Guides.

• Responsible for planning and achieving the annual and long-term goals for volume and profit for the Wide-Format Imaging brand (print publication, website, digital edition, and weekly eNewsletters) by managing the sales, marketing, editorial, and financials within company standards. • Conceive and sell integrated advertising programs that include print and online components directly and in support of the team.• Professionally represent the company in the appropriate specialized associations, societies, and groups to develop increased industry presence. Speak for the company while participating in trade shows, conventions, and meetings.

Restaurant Marketing is the only publication in the food and beverage industry focusing on marketing and promotion. Developed and executed a business plan for Restaurant Marketing, a trade publication launched in 1999. Responsibilities included successfully identifying and selling advertising to key accounts; designing and implementing sales tools; conducting sales meetings and conference discussions; supervising four sales representatives; and interacting with the editorial staff.Develop the timetable and monitor the status of the issue planning process to include up-to-date information comparing sales forecasts vs. budgets, maintain new account list and companies re-entering the market and coordinate promotional efforts and mailings. Sell Food & Beverage Nightclub & Bar Trade Show sponsorships.

Supermarket News is the only nationally circulated, weekly trade magazine edited for executive decision-makers in the food industry.In self-designed role, implemented business plan and launched the "Fresh Meals and Fresh Market" sections of Supermarket News, a weekly grocery-industry tabloid.Responsibilities included working with publisher to create business goals, identify new accounts, and develop mailing lists of national foodservice companies; conducting meetings with Supermarket News editorial, circulation, and promotion staff; and creating presentation materials to educate advertisers about trends in select industry segments. In one year, grew "Fresh Meals" section advertising by 1,033%, resulting in $2 million increase in ad revenue.

Represented monthly issues of Food Management, Restaurant Hospitality, and The Foodservice Distributor, as well as three yearly issues of Restaurant Show Daily.Increased advertising revenue from $280,000 to $1.3million annually; expanded annual ad-page sales above magazines' aggregate growth rate; developed research, marketing, merchandising, and public relations programs that attracted new advertisers and increased profits. Responsibilities included selling advertising; and providing services to marketing executives, sales and product managers employed by national foodservice companies and their agencies; preparing readership studies; and identifying new market areas. Received 1991 President's Club Award for initiating advertising sales in five targeted accounts.

B.A. Degree, Business Administration

B.A., Business Administration