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Lead content strategy for high-growth fraud prevention software company.Plan and host webinars, develop promotional strategy, and create promotional materials.Supervise content writer and oversee the creation of SEO content and thought leadership blogposts.Crafted new email newsletter strategy, proposed new design, and relaunched newsletterLed creation of industry report for use in lead gen and sales nurture.Used generative AI tools ChatGPT and Jasper to create marketing content.Capture internal thought leadership for use in newsletter content, blog posts, and social posts.Craft LinkedIn posts for teammates based on internal thought leadership ideas.Implemented content repurposing strategy to maximize impact of long form original content.Create and edit videos on my own using Final Cut Pro, Descript, and VEED.Wrote video scripts and directed freelance teams to produce the videos and add animations.

Led creation of Kapiche's strategic narrative to enable consistent, effective sales and marketing messaging (influenced by work of Andy Raskin).Worked with company leadership to craft new positioning for the company.Interviewed customers using JTBD framework to understand their acquisition journey.Crafted new website pages and copy based on new positioning and strategic narrative.Implemented content repurposing framework to more easily and quickly generate engaging content.Repurposed legacy content to efficiently create fresh material for social media.Managed work with external contractors (SEO/digital agency, contract designers, content writing team).Created innovative social media content and managed company’s social presence, primarily focused on LinkedIn.Managed blog content pipeline, editing and publishing ~2 new or refreshed blogposts per month.

Supported company's first new product launch. Created suggested messaging for prospects, sales leads, and customers. Wrote video script for CEO's new product launch video.Collaborated on the creation of Fraud & Account Security industry data report for use in content marketing.Planned campaign launch in an emerging industry. Crafted positioning and messaging. Managed the creation of a case study and blog post to support the campaign.Part of the 3-person winning team in company's challenge for increasing organic demo requests. Contributed innovative ideas for increasing interest in booking demos and making demos more efficient & valuable for Arkose Labs and prospects.Crafted and copyedited language for web, collateral, blog, PR.[Laid off in May 2022 due to company restructuring.]

Led rebrand launch for Atlas, contributing to increases of 109% in pageviews and 25% in distinct users between Jan ‘19 and Jan ‘20. [atlas.ai.umich.edu]Coordinated the marketing launch of a new schedule building feature for Atlas in 2021, leading to 70% growth in users and 86% growth in usage over a 12 month period.Completed product marketing certification through Product Marketing Alliance.Researched markets to gain competitor intel and inform pricing strategy.Crafted positioning and messaging to connect to target audiences and drive adoption.Performed user discovery to prepare product for adoption in new user segment.Experimented with outreach and sales methods to discover ideal ways to reach customers.Provided product leadership for development teams, including strategizing product roadmaps and providing design feedback and direction.Wrote, created, and edited 15 videos: product promotion, tutorials, and user spotlights.

When I joined the team, SpellBound hadn't yet gone to market. The team had a product and a few hospital leads in the CRM, but they hadn't yet launched a lead generation process or sales strategy.I came on and quickly jumped into learning about the products, the market I needed to sell into, and the customers I needed to sell to. I designed and launched our go-to-market strategy and secured many of the company's first 10 customers, from lead generating to close.Once we brought the hospitals on as customers, I continued to manage the relationship with them; I designed a training to help their staff learn how to use our tools with patients, provided support for technical needs, and checked in to ensure they were as successful as possible with our tools.

CLIENT MANAGEMENT- Planned and executed software implementation into academic programs- Managed relationship with Seelio partner schools after implementation- Delivered trainings and presentations to university leaders, faculty and studentsBUSINESS DEVELOPMENT- Grew revenues of main client by over 500% over two years- Grew business with clients by building deeper relationships and recognizing expansion opportunities- Pitched Seelio to prospective clients in conjunction with sales team, drawing upon experiences with current clients to demonstrate product value and answer questions during sales processPRODUCT DEVELOPMENT- Conducted market research to inform product development and identify business opportunities- Collaborated with UX designers and programmers to brainstorm new features for Seelio software

- Strategized with client to plan digital, print and collateral ad materials- Produced project briefs to communicate client requests and initial ideas to internal creative team- Prepared project cost estimates for clients- Managed projects and met deadlines for client by communicating with creative team- Assisted with the creation of 50+ page award-winning corporate magazine MTU Report by identifying content and layout errors and proofreading text.