Sole national distributor for household-personal care & family planning FMCG products entry into various local & international owned chain supermarkets (modern trade), pharmacies (including Japan’s スギ薬局SUGI Drugstore), local groceries, major convenience stores, CMH Aggressively identify & qualify various channel business partners; enlarging FMCG sell-in points & brand foot prints coverage. Actively managing both offline & e-commerce platforms & engagements with regular performance review. Primary accounts relationships building, enhancement with decision makers & buyers. Negotiate Trade Agreement (TTA) with MT retailers for listings, strategize and agree on marketing activities/mechanics, trade spend KPIs & collateral supports to mutually achieve key deliverable for projected sales revenue growth. Follow up with new brand entry activation, evaluation of sales performances & effectiveness of BTL, repeat orders and collections of receivables due and creating close rapport with customers. Monitoring stock level, market trends and demands to tailor for seasonal and mid-term marketing & business strategies/directions. Challenging achievements - sold over RM1.5 millions (USD400,000) in revenues for single CUION brand face masks product into various channels & major established retail chains, key convenience stores (CVS) and e-commerce platform in Malaysia alone, in just over 4 months period since June 2021.

Anchor driving force in developing new channels & local retailers e.g Convenience Chain Store - CU (South Korea Largest Chain), Emart, MyNews, Mr.DIY, AEON, Aeon BIG; enlarge existing FMCG customer base further, established sales forecasting & projections. Enhancing key accounts relationships engagement to drive exponential & organic sales growths. Notable milestones - products entry into major established modern & general trades, key convenience stores (CVS), e-commerce partnerships and 3 new exports markets. despite restrictive - CORVID lock-down period.

Explore-Evaluate-Engage closely with new and existing export & domestic market FMCG’s Personal Care - Private Labels & Distributors in identified markets & territories; proactively leading a dedicated team of 6, to explore, negotiate Modern Trade listing & TTA, drive & expand market/channel penetration in GT, MT, chain & independent pharmacies, traditional medical halls, Mesra/ Shell Select Petrol Marts - key objective of attaining maximum chartered company’s sales growth; building products’ brand equity, getting optimal planogram in-store shelf-space visibility. Responsible for MT listing execution & quick products roll-out. Monthly alignment meeting with Sales Exec & Merchandisers to enhance sales operation processes, optimize productivity and new channels opportunities. Quarterly business review with Key Accounts (KAs). Ensuring seasonal & thematic on/offline trade marketing, social-media, BTL, promo plans are promptly launched effectively. Conduct Pre-Post Promo Review. Manage A&P budget & expenses, sales forecast & strategise to achievable targets performance. Active understanding due processes of legitimizing product market entry and assisting overseas partners in collating necessary documents for local custom-authorities’ approval. Intently, diligently collaborate and charter short to long term market & product entries & channels expansion paths with overseas distributor in each unique individual market which have variable channels, consumers & social-cultural preferences and needs. Working closely with marketing & distributors in planning, driving, executing agreed budgeted sales & promotional plans by engaging various social media, e-commerce platforms; as well as retail in-store & identified channels’ marketing communication & promotion activities. Rolling-out with time-line, marketing brand communication plans across platforms to create impactful brand presence in market & effective distributors’ channel-consumer-branding engagements.

Supporting Regional GM (Singapore) in developing & implementing universal country’s Retail Excellence initiatives with costing, operating planning, marketing & annual sales budgeting. Drive product sales growth & brand equity building in all channels/platforms thru multiverse retail partners to achieve set target revenue & highest in-store visibility. Building strong relationship with store managers & buyers,, ensuring seasonal & thematic trade marketing and promotion plans are promptly launched effectively. Manage A&P budget, sales review & target deliverable forecast. Leverage & optimize synergy between offline & online. Significant aspects of the role:Establishing, expanding, maintaining local MT chain store retailing channels eg. Guardian/ AEON Wellness, ALPRO, HEALTHLANE, BIG, SASA, WATSON by developing & implementing short and long-term strategies in achieving PIAS’ country & regional sales revenue, business performance targets within agreed budget & tight operational guidelines. Identified, filtered & optimize new business opportunities to maximize PIAS’ in-markets presence.Lead & supervise training team with focus on delivering partners - customer service excellence. Formulate and ensure effective retail execution of PIAS’s brand communication plans aligned to Japan’s Corporate Goals by working closely with events, social medias, marketing & retail teams. Maintaining close interpersonal relationship & excellent rapport with trade buyers-partners in various distributor channels to gather & effectively utilize intelligence on key related categories, accounts & competitors’ activities feedback to translate into volume & value growth and corporate direction forward plans. Facilitate & assist in customer/distributorship contract process including soliciting, negotiation, qualify terms & conditions, implement all obligations by all parties in contract. Monthly sales forecasting & gross margin analysis. Ensure time monthly sales reporting.

Regional Business & Sales Development Senior Manager (FMCG/B2B–SEA & APac)Spearhead team effort to explore and develop unchartered/maturing territories for group’s existing organic sales growth and new rolled out line of FMCG (Beverages & Sports Nutrition) products, brand equity building and maximize growth by market presence expansion and applications/products extension. • Conducting various market and product lines/sectors profit maximization & pricing strategies by optimize selling price in relation to competitors in prospective, infancy and maturing markets• Represent management negotiate with recruited distributors, retail trade and chain purchasers. • Adaptive & effective in managing activities that drive new market/channels and sales performance such as helping out Malaysian, Singapore, Thailand & UAE distributors in exponentially increasing & maintaining their sales revenues by annual average of 40% in the last 6 years working together managing distribution and distributors operation closely; diligently visiting each available channels. • Accentuate distributors’ business expansion & growth, closely observing & understanding complex channels, consumers & customers’ requirements & needs are important. Equipped with fresh knowledge, propose/spearhead business partners to develop solutions to solve their constraints by innovating new business lines, product applications and maintaining brand presence in markets. • Champion and lead in establishing strong products branding activities through joint BTL advertising & promotion, social-media and business communications strategies with strong proven execution experience/abilities in marketing & promotional aspect of marketing mix

Abric Shanghai (China) Sdn Bhd - Shanghai & Kuala Lumpur [Shanghai assignment begun from July 2004]Establishing and installation of off-shore office to spring-board, promote and market variety of company’s commercial plastic/metal-seal products to competitive Chinese, European & North America markets. • Recruited, trained, led & motivated China HUB sales team (10 STAFFS) to achieve sales revenues & targets.• Generated ideas by providing market analyses, researches and assessments, strategic inputs to KL HQ level – as China is a thoroughly new set up• Gathered local Chinese, global prospects & overall customer’s buying trends/requirements and decision making process & corporate hierarchy. Disseminated data to various global branch offices & HQ to formulate strategic marketing and effective-coordinated sales approaches• Planned, organized & implemented marketing strategies and after-sales activities to achieve territories and industries target in China & E.U. viz competitive retail hypermarkets & convenient store chains, shipping-logistic industry, airlines, hospitals and foods & beverages from zero base• Identified, nurtured and enhanced good working relationship with potential business partners, distributors & key accounts that fit our business growth objectives & strategy• Developed effective order handling process & system. Communicated with other regional offices to benchmark the best practices and introduced them