▪ Established/expanded from 3 locations to 25; generated $4.5+ million annual revenue. Managed P&L/operations, business development, and staffing.▪ Selected sites, negotiated leases, and conducted salon planning/design.▪ Directed build-out of salons; worked with architects, contractors, and vendors to open on time and on budget.▪ Recruited and hired up to 160 staff including stylists, managers & supervisors to oversee individual locations and teams; managed the HR function, including benefits and compensation. ▪ Developed staff compensation program, including incentives to boost employee engagement.▪ Sourced, evaluated, and selected vendors/suppliers. Negotiated favorable contracts and volume discounts.▪ Managed purchasing, inventory, budgeting, and oversaw back-office operations including accounting, invoicing, accounts payable, accounts receivable, and cost control.▪ Created marketing campaigns and sales strategies that included marketing channels like direct mail, radio, television, and print advertising, as well social media and web site marketing, coupons, logos, jingles, and telemarketing campaigns. ▪ Conducted market and customer satisfactions surveys to assess client needs and strengthen competitive advantage.