David Niepel Email & Phone Number

Denver, CO, US

Addison, TX, US

• Lead large teams and enterprise clients to develop, implement, and optimize the MarTech & First PartyData technical roadmap, as well as enhance omni-channel marketing capabilities.
• Present to and advise executives on best-in-class and emerging technology and data trends, privacy- compliant capabilities, and use cases that deliver business value.
• Work with cross-functional teams to gather requirements, lead the selection of MarTech platforms (CRM, DAM, CMS, CDP, Marketing Automation), and design of technical architecture.
• Lead implementation of customer-centric solutions across people, process, technology, and data, transforming daily marketing operations and achieving 120% ROI, 3 months after production release.

Addison, TX, US

• Solved complex business challenges and drove the design of highly usable, scalable and maintainablesolutions. Oversaw the analysis, design, and configuration of data and tech integrations.
• Established relationships with IT, Product, Data Science, Insights, and Business Unit leads while being accountable for risks and issues resolution during delivery.
• Continuously learned about top platforms, emerging trends, marketing operations, data, channel orchestration, and common use cases marketers are seeking to implement.

Tampa, FL, US

• Led an international team through the the end-to-end SDLC for multiple custom software and data products. Worked cross-functionally with internal teams to design products alongside end-users.
• Built strong relationships with clients' leadership teams (CMO, CFO, VP Marketing) to understand and address complex business challenges. Synthesized complex ideas into actionable recommendations.
• Implemented ETL and SQL processes to automate reporting and analysis, enhancing data-driven decision-making across the organization.

Tampa, FL, US

• Presented at 50+ client conferences in US and Canada, to audiences of up to 500 attendees, translating technical concepts for both technical and non-technical stakeholders.
• Mentored a team of four Analysts and Sr. Analysts, solving advanced analytical problems using SQL and Excel/PowerBI to advise clients on product and campaign strategy based on data-driven insights.
• Managed key accounts encompassing over 15% of total company revenue, showcasing ability to influence without authority.

Tampa, FL, US

Mentored team of four Analysts and Sr. Analysts to solve advanced analyticalproblems using SQL and Excel/PowerBI. Managed key accountsencompassing over 15% of total company revenue. Analytics keynote speakerat 50+ client conferences in US and Canada with up to 500 attendees. Advised clients on product and campaign strategy based on data driven insights.

Tampa, FL, US

Performed weekly review of internal SQL databases and incoming data feedof 1B+ transactions. Developed ad hoc reports using structured andunstructured data sets. Set up A|B testing in SQL to measure product andpromotion performance. Translated analysis results into actionable insights.

Tampa, FL, US

Gathered knowledge of relational databases. Used SQL Server and advanced Excel functions to develop, populate, and automate financial performance reports and user data for client-facing web portals. Analyzed large datasets (1 billion+ datapoints) to answer business questions for clients in Europe, including promotional product and overall business.

• Taught students the concepts of statistical analysis, probability, and regression models
• Developed highly effective graphs to summarize large data sets and clearly and effectively communicated important points to students
• Taught students the principles of project and enterprise valuation
• Instructed students to improve their writing and verbal skills in German

• Created Excel spreadsheets to summarize and analyze the company’s financial data and statements. Performed comparisons between the budgeted and actual costs
• Analyzed the firm’s major competitors by comparing financial statements and financial ratios. Implemented ways to improve the business based on the analysis
• Presented critical issues, such as high operating costs and product pricing that arose from the financial analysis to the CFO of the company
• Traveled to Romania to introduce and manage financial controlling systems at a recently acquired business subsidy

Master Of Science (M.S.), Finance

Bachelor Of Science, International Business And Management