Senior Technical Program Manager, Marketing Technology
Greensboro--Winston-Salem--High Point Area
Managed the Consumer Marketing program across NORA/EMEA regions, with capabilities, and personnel focused delivery of Email, SMS, and Push Notifications products using Salesforce Marketing Cloud (SaaS).• Drove strategic project management, budgets, and agile teams using existing SDLC templates or creating new SDLC templates as needed.• Developed project plans by working with multiple internal and external business and IT teams to integrate Salesforce Marketing Cloud capabilities (Email, SMS, Push Notifications) to brand websites via Agile methodology.• Participated in, lead when necessary, Agile ceremonies to manage backlog and sprint development activities in support of the ongoing 2-week sprint delivery cycle.• Lead customer communications projects (Email, SMS & Push Notifications) with integrations to web platforms and mobile apps.• Brands serviced by activities above were The North Face, Vans, Timberland, Dickies, Altra, Smartwool.