David Ow Email & Phone Number

Singapore

Singapore

- Develop comprehensive digital marketing strategy and structure- Performance marketing: Global digital campaigns- Establish and implement Salesforce for lead management, attribution and nurturing- Execution and launch of special projects (Eg. Constructor Pass, Constructor Entrepreneurship & Innovation Center)

Singapore

• Formulate and implement overall marketing strategy for branding, engagement and lead generation for Murdoch University at Kaplan in Singapore• Strategise and execute ATL/BTL plans across digital (website, SEM, paid search, email, mobile) and traditional (brochures, sales kits, OOH) media channels• Leverage a myriad of offline and online platforms to deliver business goals in collaboration with internal teams such as sales, finance, compliance, and external partners• Campaign management and optimisation across channels, leveraging performance analytics to drive data-driven decisions (Google Analytics, Salesforce, Mailchimp)• Improvements in quality lead generation contributing to 20% YoY higher student enrolments• Oversight on the Kaplan School of Postgraduate Studies, several undergraduate university partners and discipline marketing portfolios (Accounting Banking Finance, Engineering, Education & Social Sciences, Hospitality & Tourism Management and Information Technology)• People management and mentoring responsibilities

Singapore

- Oversee marketing for the Kaplan School of Postgraduate Studies and several additional university portfolios- Drive lead generation for sales conversion into enrolments (2018 vs 2019: 140% increase)- Performance optimisation and growth across digital marketing mediums including Google SEM and Social Media platforms (2018 vs 2019: 30% reduction in CPL)- Create a brand identity and voice for individual university portfolios and leverage it acrossmultiple assets to increase awareness and differentiation- Oversee the entire suite of ATL & BTL marketing activities, from OOH to third-party sites and print media to digital advertorials- Utilise CRM data (Salesforce & proprietary system) to drive agile marketing and form the basis for decision-making- Establish partnerships with external companies to drive value-added propositions- Collaborate with on-ground sales consultants to identify and refine market demands and opportunities

Singapore

• E-commerce: Management of multiple e-commerce sales platforms• Analytics: Track and analyse data reports across platforms and recommend appropriate marketing strategies to reach desired customer segments• Campaign Management: Responsible for thematic campaign strategies to drive web traffic, customer engagement and generate sales• Social Media: Management and content creation for several social media accounts• E-mail: Publish and create content for monthly newsletters to customer base• Sponsorship: Collaborate with various organisations to generate value and brand image• Traditional Marketing: Brochures, product catalogue, print media and radio• Digital Marketing: Development of digital assets for BTL campaigns across various websites, SEM/SEO, WeChat• Communication: Ensure a coherent brand voice, style and tone across campaigns• CRM: Continuous engagement to drive brand loyalty and business value

Singapore

Marketing Communications and Events, DBS Private Bank• Content creation and management for client communications • Collaborate with publications and consumer brands on relevant sponsorships/partnerships to achieve increased visibility and branding• Manage private bank’s A&P budget across communications, media, branding, engagement and events • Manage local and overseas events (SG, MY, TH, DXB, PH, ID) ranging from digital innovation to golf tournaments, financial seminars to philanthropic initiatives• Work closely with senior management, sales, product, legal and compliance

Acquisition, Segment and Loyalty Marketing Manager• Campaigns: Formulate, execute, track and evaluate acquisition campaigns• Acquisition Program: Single handedly manage bank-wide program to encourage referrals and acquisitions (awarded Arc of One Citi Excellence Team Award)• Branding and Collaterals: Create marketing collaterals, both physical and digital, for marketing campaigns (eg. Brochures, eDMs, e-invites etc)• Partnerships: Collaborate with external partners on acquisition propositions, mutual benefit as well as sourcing for sponsorship of client events• Stakeholders: Work closely with management, sales, product, legal and compliance teams to grow the business through incentive programs and initiatives• Budgeting: Manage and allocate budget for various marketing drives over multiple campaigns/events• Satisfaction and Retention: Manage several campaigns targeted at increasing client interaction and satisfaction, improve NPS and bolster client loyalty• Events: Conceptualize, organize and run client events both locally and overseas (Philippines, UAE, Bahrain, Singapore, Thailand, Indonesia, Malaysia, Taiwan)• Global: Launch marketing campaigns globally for both IPB and Non-Resident Indian (NRI) businesses with London, UAE and Bahrain offices • Communications: Compose corporate notifications for clients based on service/product changes or regulatory requirements through both direct mail or digital channels

- Acquire new foreign clientele for the bank- Expand and develop channels for client acquisition- Business trips to United Arab Emirates (UAE) to grow the market- Interact and manage High Net Worth Individuals on a daily basis

Singapore

- Sourced for international exhibitors for convention- Managed project revenue/costs- Handled allocation of booth sizes and layout- Liaised between contractors, exhibitors and venue hosts

 Understudied duty managers Check-in & Check-out Tour group co-ordinations Midnight shifts Room blocking/allocation for corporate/tour groups/individuals

Bachelor Of Business Management, Marketing

Dean's Honour Roll, July 2009

Gce ‘A’ Levels

Gce ‘O’ Levels