David P. Email & Phone Number

Experienced manager (25 years+) in a global corporate and in SMEs: Senior Management level responsibility over many years for leading the product development and marketing mix of a major product category in financial services. Significant experience of freelance business and marketing consultancy to various market sectors.Concept design and project management. Freelance business and marketing consultant including to the professional services, not-for-profit and IT sectors: strategic analysis, business planning, marketing, customer services, sales, change management.Head of Marketing in a B2B environment. Introduced and managed account management team.Experienced at senior level in leading the product line management and marketing mix for Credit Cards, B2C, including managing the customer communications plan to drive a product line p&l (First Direct Bank)Senior Sales Manager, Call Centre, First Direct Bank. Responsible for managing business planning, change and achievement of sales plans. Developed and subsequently managed a credit card customer loyalty programme.Extensive experience of product development and product management in Personal Savings financial services market in the HSBC Banking Group. Developed the business case, implemented and managed two full UK national savings account product launches.