● Led a cross-functional team to develop a career site platform, increasing employerprospective job seeker engagement by ~20% within 6 months through beta testing andprototyping before the MVP build.● Supervised migration of 130 customers to an upgraded career site platform, boosting client satisfaction by 27% and reducing monthly churn by 15%● Developed a marketing communication plan for customers and stakeholders, aligning expectations during the migration and launch of the Recruit Site platform● Analyzed 25 applicant tracking systems and 15 job boards in 2 months, conducted 12 customer interviews, identifying pain points to develop a GTM strategy for the successful launch of the Recruit Site platform● Collaborated with senior leadership and Data Infrastructure to create dashboards offering a holistic view of product campaign performance, empowering executives and clients with valuable insights

● Advise clients regarding the current state of the life sciences industry landscape, including competitive set, adapting to virtual events, customer needs, and anticipated technological challenges

● Directed a team of 9 product managers to consolidate 8 content management systems into a new platform for 55 life science brands, launching 44 websites in the first year, boosting advertising revenue by ~15%● Led a team to optimize 15 website features via A/B testing, expanding ad inventory and marketing messaging, increasing audience engagement by 15% in page views● Mitigated advertising fraud by integrating a SaaS solution within 5 weeks, which reduced non-human traffic by 70%● Facilitated a partnership to implement client-requested ad enhancements, improving viewability from 65% to 75% with lazy loading and sticky ad positions● Implemented a SaaS solution for real-time sales leads reporting into client CRMs, growing lead generation revenue by 25%● Optimized lead generation workflow processes, which reduced setup time of new campaigns by - 50%

● Post-acquisition, managed 4 teams across 3 locations to integrate technology andstreamline processes, expanding brands by 65% to 35 online brands, reaching 90% of U.S. healthcare professionals● Launched an online game platform integrated with audience registration and validation systems within 3 months, boosting engagement by 3X and improving audience knowledge retention by 12%● Implemented programmatic advertising platform (SSP) across all brand sites, enabling user-level targeted media buys at up to 10x standard CPM rates● Led partner alliance team, onboarding 3 new partner sites per month, driving 18% revenue growth in key target segments through coordination with ad operations and sales● Collaborated with sales leadership to develop a partner site selection strategy, onboarding 30 partners and generating $1.8M in annual revenue

● Led team to launch a gated community for oncology healthcare workers (TheONC.org), ensuring med-legal compliance and safe social guidelines, growing to 9.5k members and securing $1.2M in revenue in the first year● Implemented a virtual job search and recruitment event for 750 attendees with 8 clients, engaging new customers who couldn't attend live events due to cost and time constraints

● Spearheaded project to re-envision program workflows, and produce 12+ new digital product templates that ensured the entire execution team followed standard operating procedures for all sold business; ~95% of campaigns in the first month of implementation met or exceeded client expectations, and in turn improved overall customer retention rate● Lead custom project management team to drive print and online projects from start to finish: scheduling; collaborating with clients as well as production, marketing, research, and design teams; and acting as a liaison between engineers and all other key players. ● Develop and track budgets, timelines, and contracts to support the project sales process.● Managed internal team members, assets, guest speakers, and sponsors for over 15 live online seminars● Collaborated with project team of 5 and 5 senior leaders to establish workflow best practices and develop 12+ new product templates and add-on opportunities including extended audience and newsletter reach● Developed outside partnerships and services to expand company messaging from print to online (eg, negotiated email service provider SLA)