David Packingham Email & Phone Number

Codsall, GB

Birmingham, England, United Kingdom

Campus Services - Food, Beverage and Retail

Birmingham, England, United Kingdom

· Planned, sourced, launched and developing "BCU View" student opinion panel, ensuring the voice is heard and impacting key decisions across Marketing and the wider business.· Introducing and chairing the "Insights Planning Group", bringing together departments to ensure a co-ordinated and effective approach to market research and insight.· Agile analysis.

Wolverhampton, United Kingdom

• Successful co-ordination and delivery of solid price increases across 7 product lines within Tarmac Building Products for 2 years in a row, with minimal customer queries.
• Providing timely market analysis across Mortar, Blocks and Topsport helping commercial managers adapt pricing strategically at post code level and continue to win profitable business in line with capacity to deliver.
• Development and implementation of commercial analytics with challenge to commercial teams on PPI, NSI and profitability, consistently beating our target to deliver over £1M unbudgeted EBITDA to the business.
• Supporting business relationships with buying groups and key customer analytics and accurate performance tracking.
• Delivery of key commercial and sales force excellence metrics to the Exec for continued performance review.

Lichfield

• Develop strategies to support Retail, Funeral Operations, Transformation and Customer & Marketing with accurate, actionable insight and business proposals.
• Creation & development of Voice of Customer, Client and Colleague - a balanced mix of quantitative and qualitative providing all round insight on the customer journey and experience. Combining resources into condensed.
• Delivered critical insight on Local Strategy which led to the creation of a Local Buying Team and potential turnover growth.
• Critical and constructive analysis of business events, from marketing campaigns, external member meetings to internal board performance reviews.
• Built, delivered and management of www.myvoice.coop, the online research portal.
• Built relationships with other co-operatives to share best practice and continued professional development.

Wolverhampton, United Kingdom

• Managed office supporting 70+ office and field based personnel
• Devised & trained users in Reporter – a model for Salesforce mapping & call reporting for 100+ Area Managers to record activities & plan future calls
• Identified existing processes using process mapping to highlight bottlenecks and to recommend improvements – e.g. the need to operate to the recommended code of practice
• Developed new reporting tools & introduced CRM system – e.g. telemarketing activities delivered £250.000 increased revenue over 6 months
• Provided directors with key management information to support strategic projects including business restructuring
• Built reputation as a “confidential sounding board” for a variety of activities where technical knowledge was important – e.g. conference, sales & marketing presentation development, design & delivery

• Managing a team of 3 Business Solutions Executives with the aim to support business managers & licensees in developing sales, saving costs and solving problems.
• Provided commercial support to business managers & licensees in developing sales, saving costs and solving problems, across both free trade and tenanted pub sectors
• Managed and developed brand & brand awareness by managing & developing support websites including www.mymarstons.co.uk for customers to build their own websites
• Negotiated with suppliers to improve services
• Developed & rolled out a range of online business solutions such as payroll and promoted the use of ecommerce, raising online use from 10 to 40%+ usage.
• Improved the effectiveness of the licensee recruitment process including redevelopment of the websites & using a different marketing approach

• Delivery of Industry leading cost saving solutions and the rollout of a revolutionary approach to free trade selling, turning long term decline into 10%+ growth in the free trade market.
• Launching the ground breaking www.mymarstons.co.uk support website
• Supporting Free Trade Director in strategy development
• Managing data and personal for Company Integrations (inc Hall & Woodhouse & Ringwood)
• Delivering key reporting systems to assist in management of the free trade sales force.

• Reporting beer market and company performance to senior management.
• Research project management
• Questionnaire development, implementation, interviewing & results analysis.
• New product development, including playing an integral part in the launch of Marston's Old Empire & Marston's Smooth.
• Database management, including Excel, AC Nielsen, SAP, Business Warehouse, Business Objects.

Manage data admin teamEnsure managed pub epos system delivered business requirementsIntegrate new Epos system with XN

Project managementDevelopment of excel based sales information system that integrated with legacy systems & varied data sources.Develop e-tools & forms removing the paper trail.Manage limited budget.Rollout of laptops to sales force.Ran IT training courses from basic skills to maximising microsoft packages.

Pub managementArea manage 10 managed house pubs in Dudley (incuding sales management, recruitment & budget control)

Bsc Hons (I), Biochemistry & Molecular Biology

Activities and Societies: University Parachuting Club; Taekwon Do 1995 Summer Research Project Placement at Middlesex Hospital, London.

Bsc, Biochemistry & Molecular Biology, 1St Class Honours

Biochemistry and Molecular Biology