David Pancrazi Email & Phone Number

Vigevano, Lombardia, Italia

Milano

Responsibilities:• Design and implementation of dashboards on KPIs to support Marketing, Sales and Operations Directions in EMEIA• Creation of ad-hoc complex analysis for Leadership and operations levels in EMEIA, pulling from the DataWarehouse, the source systems (Oracle, Salesforce.com, Eloqua), and external structured/unstructured data• Primary point of contact for information, support and training on tools, data management, metrics, and analytics• Support and collaboration to the development of Sales, Marketing and CRM Corporate applications and of the global DataWarehouse as analyst and tester• Continuous Improvement projects, to find the root causes of known business problems applying CI approach and techniques • Support to Sales and Marketing Leadership for yearly planningMain Achievements:• Regional Marketing Operations Dashboard: the tool provided EMEIA Marketing with focused data and insights based on a common language, enhancing performance measurement and the comprehension of its main drivers; strong time savings for each team (Events, Direct Marketing, PR, Digital)• Regional Services Dashboard: alignment of EMEIA Services groups to a shared set of new KPIs to monitor and compare the sub-regional achievement• Customer Churn: analysis of repeat customers, defined clusters of loyalty patterns and developed the most appropriate Sales strategy for each• Territory design: Territory and Key Accounts coverage model to design and optimize Salesforce assignments• Several Continuous Improvement projects leading to process redesign and remarkable gains in efficiency and effectiveness (Lead Management, Marketing&Sales handshake, Order processing)• New processes and tools Change Management projects• Regular trainings that have raised the efficiency and effectiveness of end users’ decisions through increased knowledge and information on data and metrics and their processes• Automation of recurring reports and analysis with about 5 days per month saved

Milano

Responsibilities:• Management of Sales and Marketing database and related tools for Italy first and the Mediterranean region then• Customer base sizing and segmentation for strategic Sales and Marketing actions• Ad-hoc analytical deliverables to support business planning and project execution for all Departments• Coordination and supervision of data entry activities• Sales and Marketing tools supportMain Achievements:• Started reports and advanced analysis for Sales and Marketing (i.e., revenue by account, revenue-visits ratio by account, opportunities close rate)• Best Data Quality globally• Automation of data exchange between local and central Data Entry Services

Milano

Responsibilities:• Promotion and sale of financial products and services• Personal financial advisory Main Achievements:• More than 100 new clients in slightly more than a year

Garlasco (Pv)

Responsibilities:• Communication projects (catalogues, direct mailings, advertising, brochures, web site, events)• Product range and prices analysis• Market analysis and brand managementMain Achievements:• Implemented a brand new multichannel, integrated communication system (website, newsletter, emailing)• Reviewed and simplified the entire product range (product codes deduplicated, obsolete products removed)• Created sales terms different by customer group

Segrate (Mi)

Responsibilities:• Design, implementation and localization of communication projects (mailings, catalogues, web site)• Co-marketing activities

Cernusco Sul Naviglio (Mi)

Responsibilities:• Italian customer database quality management• European data mining processes• Telemarketing management (outsourced)• CLM project• Marcom finance and budget control• Communication activities backup (direct mailing, catalogues, events)