Freelance creative services responsible for providing innovative, highly creative, thinking ‘outside of the box’ design solutions for diverse industries. Offering marketing consultation and providing web design strategies based on proven web usability standards. • Managing IT projects for a variety of clients and driving project success from start through to completion with a team of designers and developers.• Demonstrating superior visualization skills creating interfaces, wireframing, documenting UX plans and strategies.• Developing concepts and artwork, creating graphic design solutions from concept through to completion.• Producing graphic content for websites, page layouts, email designs, site graphics and ad banners.• Envisioning content strategies for ecommerce websites, marketing advertisements, email marketing campaigns, social media & ad banners.• Developing front-end solutions for various company websites utilizing HTML5, CSS3, jQuery and customizing WordPress templates.

• Acting as a company thought-leader and evangelist, leading the UX design team on all things user experience, including industry design trends, best practices, and technology innovations.• Defining a lifestyle-based digital content strategy to expand a stale transactional experience to one that positions West Marine as a resource leader in boating.• Providing oversight to the development of internal digital brand guidelines and evolving a proprietary, cross-platform internal design system.• Leveraging data discovery in analytics reports to measure success, present opportunities, and support decision-making.• Participating in user research to guide product design decisions (contextual inquiry, usability testing, competitive analysis, etc.)• Advocating for inclusive design accessibility (WCAG) standards and best practices for a variety of customer-facing digital projects.

• Leading all aspects of product innovation and design by transforming business, technical, and customer needs into a crisp set of design challenges to solve for.• Advocating user-centered discussions to guide the design team in developing and striving for creative best practices in ensuring a high bar of quality.• Collaborating cross-functionally with product, engineering, and other internal stakeholders to gather actionable feedback and iterating at appropriate levels.• Managing multiple projects and allocating resources accordingly, ensuring deadlines are met and defining clear and measurable goals for UX/ UI designers.• Crafting core deliverables and artifacts (research, conceptual design, wireframing, user stories, detailed visual design, and usability testing) by distilling customer insights and stakeholder needs into realistic UX activities.• Recruiting and mentoring new UX/ UI designers and actively participating in the hiring process for all team members in a tech startup.

Collaborating with the internal user experience strategy team of an impressive Fortune 500 corporation to conceptualize, design and prototype ideas. Inspires stakeholders of the product management, development and quality assurance teams to establish award-winning digital products.• Delivering as the lead strategist and UX designer for a proprietary AutoNation CRM/Saas enterprise application.• Acting as a product owner, facilitates the redesign of proprietary internal software between the IT department and directs the UX design team.• Researching, evaluating and strategizing UX improvements for internal applications, website visual designs, and digital products.• Strategizing UX engineering solutions to improve the customer experience across media devices.• Creating wireframes and interactive prototypes to demonstrate functionality and page flows.• Compiling research data to support the generation of shopper behavioral personas and designing detailed presentation decks for corporate circulation.•. Scheduling and conducting scrum ceremonies in daily stand ups with stakeholders and providing meeting retrospectives.

Responsible for improving the customer experience for a ski and snowboard ecommerce website, redesigning UI elements, store pages, and improving the check out process to augment the user experience. • Leading the user experience strategy for multiple projects, including user research, information architecture, and UI design while collaborating with programmers.• Researching and strategizing UX/UI improvements for several pages and elements on PeterGlenn.com.• Producing research results, user flowcharts, page layouts and UI element designs for a large-scale responsive Wishlist feature on the website.• Designing and creating marketing materials and email marketing campaigns across a range of ecommerce related projects.• Conducting user testing with co-workers to determine the efficacy of call-to-action elements in various experience design settings.

Performing as a graphic artist for the Office Depot Office Max Business Solutions Division. Accountable for managing the delivery of critical design projects in support of large scale marketing campaigns, providing creative compositions for Office Depot catalog covers, and for assisting in managerial support for all the projects conducted by the marketing department.• Establishing and adhering to brand identity style guidelines across all forms of print production including signage, in-store flyers, special event marketing materials, and direct mail pieces.• Supporting the lead graphic designer and business account managers with new initiatives and marketing plans.• Responsible for managing and designing for a major business to business marketing ad campaign between Office Depot Office Max and McDonald's restaurants.• Striving to develop original concepts and establishing a creative direction for seasonal catalog covers targeting business clients in horizontal and vertical markets.

Accountable for operations relating to BC Surf + Sport’s eCommerce web department and responsible for ensuring projects are delivered to the highest quality. Responsible for all aspects of UX design including user research, prototyping and validating design concepts, producing visual design, and quality assurance. Serving as an art director overseeing marketing initiatives across various marketing campaigns including email strategies, in-store signage and private label product designing.• Project manager responsible for managing multidisciplinary business requirements for a national retail chain including an ecommerce store and various third party channels. • Responsible for managing an internal team of designers, developers and product inventory managers to support BC Surf’s strategic business goals.• Interfacing with offshore developers, managing user stories, project deliverables and time tracking pertaining to the development of the Magento store through Jira.• Designing a high-impact, user-centered ecommerce website with strong appeal for board sport enthusiasts.• Designing UI visual elements, including style guides, buttons, and UI patterns.• Passion for creating sharp, professional, and unique designs that drive responses.• Leading the user experience strategy for multiple projects, including user research, information architecture, and UI design.• Performing creative duties including multimedia design, web development, photography and email marketing using MailChimp.• Providing human resources tasks including interviewing, hiring, scheduling and training of new employees for the web department.