David Parcell Email & Phone Number

Since 2010, I’ve provided consultation to Forest Business Network, a provider of information/resources for the forest product industry, providing online publishing, consulting, & event marketing Brought on to drive awareness and reach for this organization, I am also a frequent industry speaker on marketing and communications. Key impacts: ■ Led initiative to create of North American Forest Partnership and Forest Proud industry outreach program 2012.■ Secured USDA/Forest Service grant funding to launch Treesource, a forest health online news and content site.■ Provided PR and media management support for the International Mass Timber Conference in 2018, 2019, and 2020.

With 25+ years of experience in serving a diverse client roster that includes: Campbell’s Soup, Pillsbury/General Mills, Black & Decker, Kraft General Foods, Levi Strauss, Apple Computer, Toyo Tires, Bank of America, AARP, and more, I launched The Marketing Network to provide same level of attentiveness, service, and results for my clients. The Marketing Network provides cost-effective, pragmatic, and highly effective marketing solutions that deliver results. We specialize in supporting clients in Public Policy, Thought Leadership, Consumer Product Goods (CPG) and Non-Profit sectors, as this is where our deep expertise lies. Perplexed why your existing sales efforts are not working? Struggling to get the results you want? Reach out to me to schedule a call, and let’s discuss. I can be reached at: david.parcell@themarketingnetwork.coSERVICES OFFERED:Marketing: ■ Marketing Communications & Public Relations■ Brand Identity, Positioning, & Messaging ■ Regional and National Marketing, Advertising, & Outreach Campaigns ■ In-Store & Event Promotions■ Brand & Reputation Tracking Programs■ Product Development & Testing■ Video and Print ProductionResearch / Consumer Insights:■ Experienced across All Market Research Methods■ Consumer Insights & Advanced Analytics■ Customer Segmentation ■ Survey Design and Focus GroupsStill curious about how The Marketing Network can help you? I’ve helped the following clients achieve transformational results: Key Client Wins: ■ Turned around a 3+-year decline for Campbell Soup’s Southern California region, growing same store-sales by +73% in 2 years■ Significantly grew off-shelf display and promotion of Pillsbury products across Albertsons stores nationwide■ Increased media presence +74% and sales for 3 years consecutively for Toyo Tires■ Created research program which drove new level of thought leadership engagement for Bank of America’s Small Business Owners Report

Toronto, Ontario, Ca

In 2012, I joined GfK Custom Research, a world-leading market intelligence company that has since been acquired by Ipsos Public Affairs in 2018I was hired in an account management and business development role and served as a member of the Public Affairs and Corporate Communications team at GFK and as a member of the Social and Strategic Research (SSR) team that joined IPSOS Public Affairs. My role focused on providing market research planning and execution, analysis, and recommendations related to communications, reputation, research for public release, and public policy. Key wins: ■ Successfully managed key accounts to consistent year-over-year growth. ■ Exceeded annual sales goals for 6 consecutive years. ■ Awarded prestigious President’s Club and Orange Globe awards for exceeding 2017 goal by over 150%.

Salt Lake City, Ut, Us

In 2011, I joined The Modellers, a custom market research organization specializing in advanced analytics and predictive modeling, where I was retained to lead business development efforts after acquisition by Omnicom in late 2010. I called on and conducted capabilities presentations to a wide variety of Omnicom agencies leading to new business.

Chicago, Illinois, Us

From 2008 to 2011, I was at Harris Interactive, a marketing research firm, where I served as a member of the Public Affairs, Business, and Industrial business units, responsible for business development and new customer acquisition across a variety of business sectors, including non-profits, government, public relations, transportation, and energy. Key wins: ■ Secured significant new business from 5 of the country’s top 10 Public Relations agencies.■ Led the team that won a 3-year, $3M contract with one of the country's largest utilities.■ Prospected, identified opportunities, and delivered proposals to win ~$4M in new business over 2.5 years.

As VP of Marketing & Communications for this non-profit wildlife conservation organization, I led a team of 23 in managing marketing, communications, publications, creative services, sales, membership and national events. During this time, we also produced high quality bi-monthly membership magazine and highly rated television show for national cable distribution. Key wins:■ Achieved record sales for sponsorship, advertising, and membership by developing new programs to increase net revenue, revising positioning/messaging, and launching national marketing and outreach campaigns ■ Produced successful national conventions featuring A-List entertainment.

In 1986, I launched a boutique marketing and communications agency, where I developed strategies and executed programs to drive brand awareness and growth for clients. Programs included print and broadcast advertising, sales promotions, video production, public relations, trade shows, and sales meetings. During this time, I directed significant budgets and national programs for a client roster that included: Black & Decker, Kraft General Foods, Campbell Soup, and Pillsbury/General Mills. Key wins: ■ Increased media presence 74% and grew sales three years running for Toyo Tires. Retained to improve results from public relations program. Executed creative media events, distributed press releases, and hosted press conferences. Improved media presence led to double-digit sales increases. ■ Grew Campbell’s Soup same-store sales 73%. Contracted to evaluate flat Campbell’s sales in Southern California. Discovered region was not addressing the area’s 40% Hispanic market. Conducted research and identified proper positioning and messaging for the brand. Developed and executed a comprehensive Spanish-language marketing program that included print, outdoor, radio advertising, in-store, and event promotions. ■ Designed communications strategy, elevating Black & Decker’s newly launched residential security hardware brand to 3rd largest in market. Leveraged major distribution channels, including big box home centers, hardware retailers, residential construction, and the locksmith trade to drive market share growth. ■ Re-built strong working relationship for client, Pillsbury and their customer, Albertsons. Contracted to help client in addressing growing lack of engagement from their #2 retail customer. Efforts resulted in delivering double-digit sales growth for Pillsbury.