I lead strategy and business operations to support all Samsung Services on our electronics devices (e.g. smartphones and TVs) - TV FAST Linear Video (Samsung TV Plus), TV and Mobile Gaming (Galaxy Store, Game Launcher, Cloud Gaming, Blockchain Gaming), Mobile News and Media (Samsung Free, Samsung Internet), Digital Art (Art Store) - and the exploration of new service products.Expanding consumer value | Building fast growing and high margin businesses | Evolving Samsung to unlock ecosystem potential

Built Strategy team for Samsung's newly created Services business.Hired, trained and coached team of strategists to support the strategic planning and key initiatives exploration of our major service products in the media, gaming and ads spaces.Responsible for inorganic growth assessments and proposals including M&A Exploration and Execution, Corporate Investments and Partnerships.Service Products in Portfolio: GALAXY StoreGame LauncherSamsung Gaming HubSamsung Art StoreSamsung PaySamsung HealthSamsung AdsSamsung TV PlusSamsung NewsSamsung InternetTV Universal GuidePartner AppsMinus One ScreenOn Device Search

GamingBlockchainIOTRoboticsFood TechMediaHealthMarketplacesAugmented RealityVirtual RealityArtificial Intelligence

Service Strategy Development - M&A• Identified key service-based growth areas for Samsung, conducted research, formulated insights and developed proposed directions including acquisitions, while coordinating with relevant Samsung businesses• Initiated and led service projects in Gaming, Augmented Reality, Virtual Reality and participated in projects dealing with IOT, Mobile Financing and Content Distribution• Proposed the creation of new service businesses and developed the business models, operating models, and budgets required for operations• Assisted Samsung businesses, such as Mobile, TV, Home Appliances, in key collaboration discussions regarding the project topics (Partnerships: Google Daydream, Oculus, Microsoft, etc.)• Dealt with the M&A process including target sourcing, stakeholder buy-in and due diligence SmartThings – Post-Merger Integration – Business Dev and Marketing• Integrated SmartThings marketing processes with Samsung’s HQ Mobile and Corporate Marketing and Communication processes while handling systematic and cultural differences. Included ATL, BTL, retail strategy synchronizations and successful IFA 2015 and CES 2016 exhibitions• Led sales channel and product strategy project resulting in changes to SmartThings’s direction in both areas to fit better with consumer trends and competitive dynamics. Resulted in the rebalancing of sales channels utilized and key insights for product development

Global Marketing Partnerships• Constructed 2 week-long design workshop to create a new product concept from scratch. Recommendation resulted in creation of new headphone product: Gear IconX • Worked with market leading companies in a variety of industries to create experiential marketing campaigns, promoting Samsung mobile products (Key Partners: BMW, Trek, Kidrobot)• Handled partnership marketing with Microsoft, Google, Flipboard, collaborating on customized app development, event organization, and application trainingSamsung UNPACKED – Major Product Release Presenter• Developed concept of major product release events from speech scripts to key visuals.• Served as main presenter for Samsung Mobile flagship products during Samsung’s Unpacked events:GALAXY Note 3 (Berlin), GALAXY S5 (Barcelona), GALAXY Note 4 (Berlin)

Division: Strategy and OrganizationService Provided: Business Process Re-Engineering / Management (BPR/BPM)• Served as Project Manager for a sourcing process improvement project, with a mission to improve the sourcing and financial operations for an information technology service provider. Resulted in 40% reduction in late procurements in 2011• Cross-functional collaboration with the Booz Allen – Human Capital team to execute organizational optimization plans, including initiatives to improve workload balancing, define roles and responsibilities, implement performance metrics, and design personnel redundancy measures• Created the Business Process Automation (BPA) methodology as a new Booz Allen service offering, which resulted in the conversion of three manual form-related processes into automated web-based processes, reduced cycle times by 50% and eliminated paper waste by 90%• Provided team training on advanced excel applications and process automation implementation

Life Cycle Cost Leader• Organized and led three separate week-long transactional lean events to improve the engineering design process, strategic supplier addition process, and strategic price change process• Implemented strategic sourcing process controls projected to save $15M over a three-year period with $600K realized in 2008• Re-engineered design-change processes to include cross-functional sign-off on all changes and consolidating them into quarterly releases to save $1.5M in annual overtime costs• Executed $11M worth of cost savings projects in the areas of manufacturing, engineering, and sourcing working with multi-functional teams in the USA, Italy, Mexico, China, and Africa

Operations Management Leadership Program – 4 Rotations, 6 Months Each• Production Floor Process Technical Advisor – 1st Rotation• Materials Specialist (St. Paul, MN, USA) – 2nd Rotation• Locomotive Parts Fulfillment Buyer – 3rd Rotation• Inventory Financial Analyst – 4th Rotation