David Parker Email & Phone Number

Greater Chicago Area

Drive the product development and line management processes for multiple fitness accessory brands. Work cross-functionally with marketing, sales, and supply chain to deliver products on time and on budget. Lead internal PD team, external contractors, and overseas factories in the creation of products, item specifications, quality standards and production schedules. Perform ongoing consumer trend analysis and SKU rationalization process to streamline product assortment.

Greater Chicago Area

Guided development of products, retail packaging and point of purchase displays for various fitness brands. Responsible for introducing over 100 products and launching 3 brands for entry into new fitness categories. Created and implemented internal system to design merchandising for sales and retail store sets while significantly reducing turnaround and cost.

Greater Chicago Area

Directed growth of Natural Fitness brand including new product development and launches, marketing strategy and implementation, package design and sales. Expanded product line from 20 to 33 SKUs and increased revenues by 50%. Introduced internal Product Specification guidelines to ensure factory quality control compliance.

Greater Chicago Area

Launched the Natural Fitness yoga brand and grew sales from $0. Built the company infrastructure, operating protocols, logistics network, website and sales + marketing strategy. Developed product, brand standards and packaging for initial 20 SKU launch.

Greater Chicago Area

Managed sales, production and purchasing operations with for manufacturer of lighting components. Supervised 15+ employees. Progressed from Inside Sales Associate to General Manager. Reduced inventory carry by 50% while maintaining supply to customers by introducing regulary scheduled shipments from vendors and negotiating smaller MOQs.

Bachelor Of Arts (B.A.), International Business

Education record