David Parkes Email & Phone Number

Stamford, Connecticut, Us

Joined Synchrony to lead expansion of the existing, Retail-focused credit card business into new market segments and build out Co-branded portfolios with diversified revenue streams. Added responsibility for Synchrony’s Proprietary credit cards as well as the Digital Retail category, growing the overall portfolio 10x over 6 years, primarily from new product and capabilities launches, portfolio conversions and co-development of enhanced Marketing and Credit capabilities. Positioned the portfolio for continued step-function growth via new portfolio launches, expansion of the product set with key clients and the launch of eCommerce Solutions capabilities.

New York, New York, Us

General Manager of one of Citi's premier global partnerships and largest cobranded credit card business, spanning multiple consumer and institutional Citi businesses, 10 countries and a series of inter-related contracts.

New York, New York, Us

Responsible for Citi AAdvantage existing customer base, generating $50B+ in annual sales, including Consumer and Small Business portfolios as well as new product development and global relationship with American Airlines (U.S., Europe, Mexico and LatAm).

New York, New York, Us

P&L responsibility for Citi’s College and Millennial portfolio, including new account acquisitions, existing customer management, product development and partnerships. Oversaw development and launch of the Citi/mtvU co-branded credit card and consistently outperformed financial goals. Winner of the Chairman’s Leadership Award in 2004.

New York, New York, Us

Managed strategic alliances with Microsoft and AOL as well as all internal Citi partnerships. Responsibilities included strategic marketing direction, account goals, relationship management and general contractual compliance.

Norwalk, Ct, Us

Initiated, structured and negotiated all digital/online and off-line partnerships for the Priceline Webhouse customer acquisitions program. Directed partnership negotiations and structured contracts with Cybergold/MyPoints, eCharity.com, Tupperware, America’s Second Harvest, Doubleclick, First Foto, Freeshop, Juno, iVillage, Marriott Rewards, American Airlines, Delta Airlines, Make-A-Wish Foundation, Boy’s Club of America and Commission Junction

P&L responsibility for a 10+ published products within the U.S. and Canada. Oversaw all marketing activities including product portfolio management, new product development, new account acquisitions and existing customer management. Generated 800,000 new subscriptions and $70 million revenue per year. Introduced a record number of new products in 1999/2000. Lead marketing participant in the development and upgrade of a number of key information systems