BookPeople (previously the Australian Booksellers’ Association) has been advocating for bookshops, books, and reading for almost 100 years, evolving in recent years to drive revenue for the industry. With a focus on driving industry sales growth, I am responsible for overseeing the comprehensive development, efficient management, and impactful promotion of our buying group and marketing initiatives.Lead the rebrand of the ABA to BookPeople to create a more consumer-facing brand through organisation-wide workshops, working with PR/Brand agencies and board presentations to align direction.Delivery of the National Gift Card scheme leading to XX% growth year on year, by developing and tendering the partner platform, leading the ‘always on’ digital advertising campaign plan and implementation and integrating the launch into the national PR strategy.Create BookPeople Buying Group marketing campaigns to drive publisher deals and bookseller sales via successful catalogues, reading guides, eDM campaigns and social media initiatives leading to industry growth of XX% growth in the last year making the BookPeople Buying Group the largest in the industry.

An established trade and retail marketer, I plan, build and execute retail trade focused marketing initiatives within the Asia Pacific region in order to achieve and sustain Lonely Planet’s sales and brand objectives. Based in Melbourne and working alongside the Australia, New Zealand and Asian trade sales team(s) I am responsible for all aspects of the delivery of marketing initiatives executed inside the retail channel across an established account base within the Asia Pacific region in order to accelerate sales growth, drive brand awareness and attract new customers to Lonely Planet and its suite of products.My role is responsible for the creation and execution of an annual retail marketing calendar for the Asia Pacific region and also to deliver activity that supports global marketing team(s). I am also experienced in event management coordinating all sales and marketing conferences, trade shows and consumer roadshows/events. supports the global marketing team(s).

A very similar role to the current Trade Marketing Manager role with a focus on Asia delivering marketing support to the Asia business and implementing a marketing strategy to accelerate sales within priority markets and drive awareness of the Lonely Planet brand and its suite of products.

As the Sales Support Manager, I successfully managed the customer service team and provided sales support for national key accounts and territory representatives including sales reporting, range reviews, customer service and sales order creation. I oversaw the workflow of the Australian Sales department to the distribution warehouse. In addition, I executed marketing support within the sales department. I successfully managed the scheduling, design, creation and coordinated the distribution of all sales materials including order forms, stock lists and newsletters; I also planned marketing and promotional activities across the regions, designed all promotional materials for accounts and liaised with external print mail, online and direct mail agencies to create effective campaigns.

An experienced Book Trade Sales Executive with qualifications in professional writing and editing, I successfully manage sales support for national key accounts and territory representatives including Sales Reporting, Range Reviews, customer service and sales order creation. I oversee the workflow of the Australian Sales Department to the distribution warehouse. In addition, as the Marketing Executive within the sales department, I successfully managed the scheduling, design, creation and coordinate the distribution of all sales materials including order forms, stock lists and newsletters; I also plan marketing and promotional activities across the regions, design all promotional materials for accounts and liaise with external print, mail, online and direct mail agencies to create effective campaigns.

Working for Australia's largest book chain, I managed the flagship store beneath the Angus and Robertson Head Office with an annual turnover of $3 million and nine staff under my supervision and direction. I managed the workflow and controlled the budgets of the store to ensure campaigns are delivered on time, maintain consistency with the brand and increased profitability.