• Provide actionable insights and strategic recommendations to address outcomes of marketing campaigns, new offer strategies, pricing changes and mailing cadence for direct mail acquisition and mover programs. • Create forecasts for paid media related tactics which are used for staffing and financial forecasts. • Partner with Direct Marketing team to provide a consolidated understanding of campaign performance and consumer specific trends across direct mail acquisition and movers programs.

• Managing a cross-functional team of 3 analysts responsible for distribution channel strategy and analytics.• Forecast distribution channel membership and costs used by actuary and finance for budgeting and pricing. • Responsible for preparation and distribution of data analytics and reporting serving as key inputs for management and sales force.• Create, track and conduct ROI initiatives with the purpose to drive sales and improve membership metrics.

• Managed cross-functional team of 2 analysts that oversaw member and financial analytics for Small group business. 17,000 groups with yearly revenue of $1.5 billion• Created new membership, revenue and risk adjustment forecasting model.• Developed and implemented a detailed run-rate report to measure medical cost ratio• Produced new competitive intelligence reporting and provided an analysis of findings each quarter.

• Controlled California employer group pricing. Over 100 groups with yearly revenue of $540 Million.• Created financial models for Medicare planning and provider contract negotiations.• Assisted in preparation of California and Oregon Medicare forecast models.• Integral part in the yearly Medicare pricing development.

• Prepared monthly Accounts Receivable balance sheet reconciliations for Medicare Vendor.• Maintained monthly bad debt reserve schedule and decreased reserve by a total of $3.1 million.• Key contributor on vendor management team, goal was to identify and implement process improvements.• Prepared universes and cases for Centers for Medicare and Medicaid Services (CMS) audits.

• Analyzed and oversaw Medicare Accounts Receivable and the monthly write-offs and delinquency processes • Completed weekly and monthly billing and membership reports to comply with CMS regulations.• Initiated and monitored Monthly Credits Analysis Process to gain control of outstanding member credits.