David Pembroke

David Pembroke Email and Phone Number

Adjunct Professor @ University of Canberra
Canberra, ACT, AU
David Pembroke's Location
Canberra, Australian Capital Territory, Australia, Australia
David Pembroke's Contact Details

David Pembroke work email

David Pembroke personal email

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About David Pembroke

I like people. Always have and hopefully always will. That love of people has driven my career. My first job was going bed to bed at the Mater hospital selling newspapers, listening to people's stories and discovering their interests. I spent years working in my Dad's pubs, listening to the interesting stories of ordinary people. After graduating with a Commerce degree from the University of New South Wales, I worked as a marketing coordinator for 3M, selling video and audiocassettes. I then took the dramatic step to toss in my promising commercial career to pursue my ambition to work for ABC Radio. Community radio, regional radio and eventually almost 10 years working for ABC Radio Current Affairs and ABC Radio Sport first in Sydney then Canberra. We, my then girlfriend now wife and business partner Anna, started contentgroup in 1997. The plan was to combine my marketing and journalism skills with anna's content and production skills. While it was a good idea in 1997, technology was still some way off so i headed into professional rugby first with the Brumbies then the World cup winning Wallabies.contentgroup's mission is simple. "To help government and the public sector strengthen communities' and improve the well being of citizens through effective communication". And mostly that comes down to finding and telling good stories so our clients achieve their objectives.

David Pembroke's Current Company Details
University of Canberra

University Of Canberra

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Adjunct Professor
Canberra, ACT, AU
David Pembroke Work Experience Details
  • University Of Canberra
    Adjunct Professor
    University Of Canberra
    Canberra, Act, Au
  • University Of Canberra
    Adjunct Professor
    University Of Canberra Dec 2023 - Present
    Australian Capital Territory, Au
  • Contentgroup
    Founder And Ceo
    Contentgroup Feb 1997 - Present
    Canberra City, Act, Au
    contentgroup is a content marketing company. Our business is to help our clients to tell their stories. As we enter a "Four screen world - (Phone, tablet, computer, TV), how are brands, Government programs, Not for profits and sporting organisations going to communicate effectively. Give us a call
  • England Rugby
    Adviser To Eddie Jones
    England Rugby Feb 1997 - Jan 2024
    Twickenham, Gb
    I have been the strategic adviser to England coach Eddie Jones up to and during the 2019 Rugby World Cup campaign. I have worked with Eddie for 22 years, building high-performing teams in Australia and internationally. While at the Brumbies, the Wallabies, and with England, I have contributed to building transformative team cultures, through ideas and communications - the right messages for the right audiences, through the right channels at the right times. Tailoring strategic communications to achieve objectives. Read all about it in Eddie's autobiography, linked below.
  • Australian Olympic Committee
    Mlo
    Australian Olympic Committee 2008 - 2011
    Sydney, New South Wales, Au
    I held the position of MLO for the Rowing section of the Australian Olympic team for the Beijing Olympics. The role dealt with managing the media and creating content on a daily basis which was published through the various AOC media channels.
  • Brumbies Rugby
    Team Adviser
    Brumbies Rugby Apr 1995 - Jan 2010
    Bruce, Act, Au
    I was fortunate to play a role in helping create Australia's most successful Rugby Union team, the ACT Brumbies. My job was to manage the brand and communication of the team from its first day. My responsibilities ranged from strategic planning, media relations, public relations, corporate communication, content creation, marketing, advertising and general stakeholder management. It was a great role and I will be forever grateful to have been involved.
  • Australian Rugby Union
    Communication Director
    Australian Rugby Union 1997 - 1999
    I joined the Wallabies at the beginning of the 1998 season and ran all aspects of the team communications in the lead up to and during Rugby World Cup in 1999.
  • Australian Broadcasting Corporation
    Reporter
    Australian Broadcasting Corporation Jul 1989 - Mar 1997
    Ultimo, Nsw, Au
    I was a reporter for ABC Radio Current Affairs during the week and a host of ABC Radio Grandstand at the weekends. These were my dream jobs. I had always wanted to work for ABC Radio Current Affairs and when I landed the job, I was the happiest man alive. It was a great time working for the most important news organisation in Australia. The job allowed me to talk to interesting people everyday, tell great stories and explore ideas. The Sports job was great fun. Again, great people, great stories and great ideas. I value my time as a journalist. It taught me to write, to be accurate and precise and to listen.
  • Radio Double O And Radio 2Wl
    Reporter
    Radio Double O And Radio 2Wl Feb 1988 - Jun 1989
    My first proper job in the media. I had worked briefly in South Australia for the redoubtable KG Cunningham as his producer on his afternoon program but that lasted only a couple of months. My time with KG did however did teach me the value of perserverance. When you chase talent, you chase hard and never give up. Wollongong was my first news reporter role and it was a great place to learn the ropes. Court reporting, political reporting, sports reporting were all part of the daily challenge.
  • 3M
    Communication Co-Ordinator
    3M Mar 1984 - Jul 1987
    St Paul, Mn, Us
    I worked in the consumer products division looking after audio and video cassettes. It was a time of the great battle between VHS and Beta. Our Scotch branded tapes were the highest quality on the market but we were involved in a fierce price war as all the big tape manufacturers battled for market share. I had the best boss (David Henderson) and I learnt alot about the value of listening and strategic planning. It was a great start to my career.

David Pembroke Skills

Entrepreneurship Business Strategy Sports Marketing Crisis Management Event Management Editing Broadcast Video Post Production Final Cut Pro Television Photography Avid Camera Social Media Marketing Web Video Corporate Videos Media Production Film Production Management Journalism Media Relations Marketing Communications Social Media Strategic Planning Digital Marketing Content Strategy Corporate Communications Copywriting Storytelling Training Content Marketing Marketing Broadcasting

David Pembroke Education Details

  • Unsw
    Unsw
    Marketing
  • Chevalier College Bowral
    Chevalier College Bowral
    Higher School Certifcate

Frequently Asked Questions about David Pembroke

What company does David Pembroke work for?

David Pembroke works for University Of Canberra

What is David Pembroke's role at the current company?

David Pembroke's current role is Adjunct Professor.

What is David Pembroke's email address?

David Pembroke's email address is da****@****.com.au

What is David Pembroke's direct phone number?

David Pembroke's direct phone number is +612627*****

What schools did David Pembroke attend?

David Pembroke attended Unsw, Chevalier College Bowral.

What skills is David Pembroke known for?

David Pembroke has skills like Entrepreneurship, Business Strategy, Sports Marketing, Crisis Management, Event Management, Editing, Broadcast, Video, Post Production, Final Cut Pro, Television, Photography.

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