David Petersen Email and Phone Number
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Senior executive with new business development, sales, marketing, customer service, product development, and general management experience successful at innovative, strategic business plan development and execution to achieve sales and profit growth through consumer products multichannel distribution. Omnichannel and lifestyle consumer brand sales and marketing expert practiced at adding e-commerce, catalog, and bricks-and-mortar retail distribution to legacy wholesale channels. Proven ability to reposition brands for profitability, identify consumer-oriented, niche opportunities through the confident execution of forward-looking models. Communicates clearly and persuasively. Possesses enthusiastic management style. Successfully creates highly productive teams through careful recruitment, clear delegation and team-building supervision. Specialties: New channel strategic distribution plans and execution, revitalized merchandise assortments and new product innovation, selling new product and marketing program launches, aspirational visual merchandising and POS materials, lifestyle brand positioning, creative team management, leadership, excellent public speaking and business writing skills.
Gat Creek
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Vice President Marketing And SalesGat Creek Feb 2017 - PresentBerkeley Springs, Wv, UsLeading double digit annual sales growth for domestic wood furniture manufacturer under Gat Creek brand with addition of designer and direct-to-consumer channels and revitalization of traditional retailer distribution. Collaborate with owner to set strategic direction and execute refreshed marketing, sales, and merchandising plan. Customizing digital marketing to fit B2B, B2B2C, and B2C channels, and long consumer purchase cycle behavior. Installed Threekit’s configuration platform to enable dynamic visualization of entire product catalog in 3D and augmented reality. Ranked #11 best website in furniture industry in 2022. Lead marketing, sales, and customer service functions achieving 17% compound annual sales growth rate.
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Vice President MarketingStanley Furniture Dec 2013 - Feb 2017UsPromoted to modernize marketing and all brand/channel promotion strategies for publicly held furniture design and marketing company serving retail, e-tail, interior design, and direct-to-consumer channels. Communicate company's programs directly with customers and through sales organization. Designed and executed co-op omnichannel email, digital and direct mail marketing program to help retailers reach today’s consumer. Manage e-commerce websites, catalogs, photography, copy, graphic design, social media, email, direct mail, fulfillment, digital product data, customer and prospect database, point-of-sale and other creative production. Automated B2B design channel prospect generation and follow up, improving lead generation, reducing company response time from 30 days to same day, and achieving vastly improved conversion rates. -
Vice President Retail & Brand Development For Young AmericaStanley Furniture Dec 2011 - Nov 2013UsChampioned realignment of brand marketing, distribution, and merchandising strategies to compete with vertically integrated industry leaders. Conceived ‘virtual vertical’ marketing plan to enhance partnership with independently operated specialty stores and traditional furniture retailers. Recruited retailers to participate in cooperative digital marketing program including online advertising, e-mail marketing, and in-store website kiosk. Created foundation assets including electronic product data and image catalogs, consumer prospect databases, and supporting business practices. Built brand website and other digital marketing capacities from scratch: recruiting technical and editorial team, selecting platform, and managing budgets. Sourced and supervised subcontractors for various capacities including ad agency, technology service contractors, visual merchandisers, fulfillment, and consumer call center. Simplified product merchandising to improve conversion rates in-store and online.
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DirectorCoast Of Maine Organic Products, Inc. Jan 2004 - Nov 2011Portland, Maine, UsServed on Board of Directors of organic soils manufacturing and marketing company with garden center distribution in Northeastern states. -
Vice President & General ManagerMaine Cottage Jan 2000 - Feb 2011Annapolis, Maryland, UsBuilt national, lifestyle brand home furnishings company on family business-sized resources. Sustained sales growth and profitability in transition from principally wholesale to multichannel distribution. As the chief sales, marketing, merchandising and operations leader executed business plan leveraging lifestyle brand storytelling, e-commerce integrated multichannel sales, and distinctive home furnishings product assortment. Recruited exceptional team to build company known for innovative products and marketing, beautifully merchandised stores, extensive press coverage, and the creative commissioning of private label subcontractors. -
Vice President Sales & MarketingMaine Cottage Mar 1992 - Dec 1999Annapolis, Maryland, UsPartnered with founders to build profitable home furnishings company. Directly recruited furniture manufacturing and dealer/ interior design distribution. Created and executed innovative marketing plan, managed highly successful earned media and co-op advertising programs, and conducted/supervised sales training program for retailers. Played integral role in creating original niche business model and developing brand-defining product assortment.
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Division ManagerSaunders Brothers Nov 1989 - Feb 1992Identified emerging opportunities for wood products manufacturer canvassing a variety of industries nationwide. Led new market development in hardware store/home center, toys, housewares, and kitchen and bath industries. Started marketing division developing new consumer products for sale through retail distribution including catalogs, gift stores, and department stores.
David Petersen Skills
David Petersen Education Details
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University Of New HampshireMaster Of Business Administration (M.B.A.) -
University Of New HampshireBusiness Administration
Frequently Asked Questions about David Petersen
What company does David Petersen work for?
David Petersen works for Gat Creek
What is David Petersen's role at the current company?
David Petersen's current role is New Business Development, Integrated Marketing and Sales, Product Innovation - Consumer Goods.
What is David Petersen's email address?
David Petersen's email address is da****@****eek.com
What is David Petersen's direct phone number?
David Petersen's direct phone number is +133688*****
What schools did David Petersen attend?
David Petersen attended University Of New Hampshire, University Of New Hampshire.
What are some of David Petersen's interests?
David Petersen has interest in Economic Empowerment.
What skills is David Petersen known for?
David Petersen has skills like Marketing, Product Development, Retail, E Commerce, Sales, Marketing Strategy, New Business Development, Merchandising, Strategic Planning, Leadership, Advertising, Management.
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